Out-of-Home Advertising in Milwaukee County, WI

Billboard advertising rentals in Milwaukee County including local market research. Detailed breakdowns of Milwaukee ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Milwaukee County. 

 Frequently Asked Questions 

Billboards in Milwaukee price out anywhere from $321 per 4 weeks for smaller posters to as much as $4,978 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Wisconsin billboards. Fabrication costs ~$850. If you rent a billboard in Milwaukee County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Milwaukee County ooh pricing

Take a look at our Milwaukee ooh market research by city below. Dollar for dollar, ooh advertisements in Milwaukee are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Milwaukee

Big and small

Wisconsin 4-week Median Advertising Cost of Bulletins Average Price: $2,569

Bulletins in Milwaukee

The largest outdoor media in Wisconsin, Bulletins prices start at $1,124 and go up to $4,416, depending on location.

Wisconsin OOH Average Price: $2,516

Digital Billboards in Milwaukee County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,527 up to $5,211 for premium Wisconsin outdoor ad space.

Advertising on Buses in WisconsinAverage Price: $563

Bus Panels in Milwaukee, WI

Bus panels come in 4 standard sizes, the smallest size costs $398 while the largest full side panel displays can cost as much as $670 every 4 weeks.

Wisconsin Advertising PostersAverage Price: $685

Posters Advertising in Milwaukee

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $520 while some locations can cost $827.

What did people do after seeing Milwaukee billboards?

We conducted an outdoor advertising survey throughout the major cities in Milwaukee County, WI. Conducted from Milwaukee to Franklin to Oak Creek to South Milwaukee to Cudahy, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,125 people in these Milwaukee cities about their own personal experiences with outdoor advertising.

Have you ever... MilwaukeeFranklinOak CreekSouth MilwaukeeCudahy
Discussed billboard ads you've seen with friends or family 41% 26% 27% 36% 39%
Recommended the advertiser to others 10% 10% 6% 3% 12%
Attended a local event because of a billboard 5% 16% 6% 12% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 31% 29% 18% 31% 30%
Made a purchase at the business advertised 18% 15% 19% 21% 14%
Watched event on television because of a billboard 13% 15% 16% 18% 16%
Tuned in to the radio station featured on a billboard 11% 17% 6% 8% 20%
Visited an advertiser website because of billboards 15% 16% 21% 22% 19%
Googled or otherwise searched online for more details about the message 16% 11% 10% 24% 19%
Googled or otherwise searched online for more details about the advertiser 17% 18% 13% 14% 14%
Accessed a coupon on a billboard from your mobile device 5% 9% 10% 9% 11%

The Wisconsin counties surrounding Milwaukee cover a lot of area as well. If you're exclusively seeking billboards in Milwaukee County, the cities of Franklin, Oak Creek, and South Milwaukee will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Milwaukee Billboards

How people FEEL about billboard advertising in Milwaukee County?

The table below represents responses to questions from 988 people about consumer attitudes towards outdoor advertisements in Milwaukee County, WI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Wisconsin.

I feel that billboards MilwaukeeFranklinOak CreekSouth MilwaukeeCudahy
Are a COOL way to advertise. 67% 67% 66% 71% 68%
Are a good way to LEARN about NEW BUSINESSES in the area 58% 63% 64% 67% 63%
Are a good way to LEARN about SALES and EVENTS 69% 59% 60% 69% 58%
Often catch my ATTENTION 68% 70% 84% 76% 79%
Advertisements on digital billboards stand out more than advertisements online. 66% 74% 74% 69% 67%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 47% 41% 54% 43% 37%
Make the city look more MODERN. 70% 63% 64% 68%
..Are visually APPEALING 61% 75% 63% 76% 78%
Are an effective way to alert the community about SEVERE WEATHER conditions. 86% 78% 88% 80% 82%
Are an effective way to alert the community about MISSING CHILDREN. 86% 93% 88% 92% 88%
Provide CURRENT and RELEVANT information. 76% 75% 73% 73% 67%