Out-of-Home Advertising in Douglas County, WI

Billboard advertising rentals in Douglas County including local market research. Detailed breakdowns of Douglas ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Douglas County. 

 Frequently Asked Questions 

Billboards in Douglas price out anywhere from $332 per 4 weeks for smaller posters to as much as $5,143 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Wisconsin billboards. Fabrication costs ~$850. If you rent a billboard in Douglas County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Douglas County ooh pricing

Take a look at our Douglas ooh market research by city below. Dollar for dollar, ooh advertisements in Douglas are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Douglas

Big and small

Wisconsin 4-week Median Advertising Cost of Bulletins Average Price: $2,654

Bulletins in Douglas

The largest outdoor media in Wisconsin, Bulletins prices start at $1,161 and go up to $4,562, depending on location.

Wisconsin OOH Average Price: $2,643

Digital Billboards in Douglas County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,605 up to $5,475 for premium Wisconsin outdoor ad space.

Advertising on Buses in WisconsinAverage Price: $481

Bus Panels in Douglas, WI

Bus panels come in 4 standard sizes, the smallest size costs $341 while the largest full side panel displays can cost as much as $573 every 4 weeks.

Wisconsin Advertising PostersAverage Price: $724

Posters Advertising in Douglas

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $549 while some locations can cost $873.

What did people do after seeing Douglas billboards?

We conducted an outdoor advertising survey throughout the major cities in Douglas County, WI. Conducted from Superior to South Range to Hawthorne to Lake Nebagamon to Foxboro, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 962 people in these Douglas cities about their own personal experiences with outdoor advertising.

Have you ever... SuperiorSouth RangeHawthorneLake NebagamonFoxboro
Discussed billboard ads you've seen with friends or family 42% 31% 38% 28% 41%
Recommended the advertiser to others 4% 10% 12% 5% 9%
Attended a local event because of a billboard 16% 14% 12% 15% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 30% 29% 15% 26% 24%
Made a purchase at the business advertised 15% 18% 17% 21% 21%
Watched event on television because of a billboard 17% 12% 12% 18% 16%
Tuned in to the radio station featured on a billboard 13% 18% 19% 6% 9%
Visited an advertiser website because of billboards 10% 15% 10% 25% 24%
Googled or otherwise searched online for more details about the message 20% 26% 16% 19% 17%
Googled or otherwise searched online for more details about the advertiser 13% 15% 11% 16% 14%
Accessed a coupon on a billboard from your mobile device 12% 7% 6% 9% 6%

The Wisconsin counties surrounding Douglas cover a lot of area as well. If you're exclusively seeking billboards in Douglas County, the cities of South Range, Hawthorne, and Lake Nebagamon will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Douglas Billboards

How people FEEL about billboard advertising in Douglas County?

The table below represents responses to questions from 1,038 people about consumer attitudes towards outdoor advertisements in Douglas County, WI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Wisconsin.

I feel that billboards SuperiorSouth RangeHawthorneLake NebagamonFoxboro
Are a COOL way to advertise. 65% 73% 68% 70% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 68% 62% 66% 55% 57%
Are a good way to LEARN about SALES and EVENTS 60% 61% 54% 53% 68%
Often catch my ATTENTION 70% 82% 76% 85% 81%
Advertisements on digital billboards stand out more than advertisements online. 71% 73% 74% 68% 65%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 37% 37% 37% 41% 43%
Make the city look more MODERN. 65% 66% 70% 64%
..Are visually APPEALING 62% 68% 64% 75% 71%
Are an effective way to alert the community about SEVERE WEATHER conditions. 81% 82% 88% 77% 82%
Are an effective way to alert the community about MISSING CHILDREN. 92% 88% 90% 85% 91%
Provide CURRENT and RELEVANT information. 72% 69% 70% 61% 68%