Out-of-Home Advertising in Dane County, WI

Billboard advertising rentals in Dane County including local market research. Detailed breakdowns of Dane ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Dane County. 

 Frequently Asked Questions 

Billboards in Dane price out anywhere from $390 per 4 weeks for smaller posters to as much as $6,044 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Wisconsin billboards. Fabrication costs ~$850. If you rent a billboard in Dane County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Dane County ooh pricing

Take a look at our Dane ooh market research by city below. Dollar for dollar, ooh advertisements in Dane are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Dane

Big and small

Wisconsin 4-week Median Advertising Cost of Bulletins Average Price: $3,119

Bulletins in Dane

The largest outdoor media in Wisconsin, Bulletins prices start at $1,365 and go up to $5,361, depending on location.

Wisconsin OOH Average Price: $2,333

Digital Billboards in Dane County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,417 up to $4,833 for premium Wisconsin outdoor ad space.

Advertising on Buses in WisconsinAverage Price: $533

Bus Panels in Dane, WI

Bus panels come in 4 standard sizes, the smallest size costs $378 while the largest full side panel displays can cost as much as $635 every 4 weeks.

Wisconsin Advertising PostersAverage Price: $729

Posters Advertising in Dane

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $553 while some locations can cost $879.

What did people do after seeing Dane billboards?

We conducted an outdoor advertising survey throughout the major cities in Dane County, WI. Conducted from Madison to Sun Prairie to Middleton to Stoughton to Waunakee, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,066 people in these Dane cities about their own personal experiences with outdoor advertising.

Have you ever... MadisonSun PrairieMiddletonStoughtonWaunakee
Discussed billboard ads you've seen with friends or family 41% 26% 30% 26% 41%
Recommended the advertiser to others 8% 5% 10% 11% 8%
Attended a local event because of a billboard 15% 16% 15% 12% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 10% 31% 23% 20% 26%
Made a purchase at the business advertised 14% 21% 15% 10% 19%
Watched event on television because of a billboard 11% 10% 11% 10% 15%
Tuned in to the radio station featured on a billboard 20% 19% 10% 13% 17%
Visited an advertiser website because of billboards 13% 25% 13% 18% 13%
Googled or otherwise searched online for more details about the message 13% 24% 20% 17% 12%
Googled or otherwise searched online for more details about the advertiser 11% 17% 17% 12% 11%
Accessed a coupon on a billboard from your mobile device 9% 7% 12% 12% 6%

The Wisconsin counties surrounding Dane cover a lot of area as well. If you're exclusively seeking billboards in Dane County, the cities of Sun Prairie, Middleton, and Stoughton will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Dane Billboards

How people FEEL about billboard advertising in Dane County?

The table below represents responses to questions from 917 people about consumer attitudes towards outdoor advertisements in Dane County, WI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Wisconsin.

I feel that billboards MadisonSun PrairieMiddletonStoughtonWaunakee
Are a COOL way to advertise. 73% 67% 65% 74% 67%
Are a good way to LEARN about NEW BUSINESSES in the area 69% 55% 66% 72% 71%
Are a good way to LEARN about SALES and EVENTS 53% 54% 63% 60% 59%
Often catch my ATTENTION 75% 73% 80% 79% 82%
Advertisements on digital billboards stand out more than advertisements online. 65% 68% 70% 69% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 45% 41% 46% 49% 48%
Make the city look more MODERN. 66% 74% 74% 64%
..Are visually APPEALING 64% 61% 68% 61% 67%
Are an effective way to alert the community about SEVERE WEATHER conditions. 88% 85% 83% 81% 77%
Are an effective way to alert the community about MISSING CHILDREN. 90% 92% 93% 89% 89%
Provide CURRENT and RELEVANT information. 85% 67% 83% 85% 74%