Out-of-Home Advertising in Racine County, WI

Billboard advertising rentals in Racine County including local market research. Detailed breakdowns of Racine ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Racine County. 

 Frequently Asked Questions 

Billboards in Racine price out anywhere from $349 per 4 weeks for smaller posters to as much as $5,404 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Wisconsin billboards. Fabrication costs ~$850. If you rent a billboard in Racine County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Racine County ooh pricing

Take a look at our Racine ooh market research by city below. Dollar for dollar, ooh advertisements in Racine are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Racine

Big and small

Wisconsin 4-week Median Advertising Cost of Bulletins Average Price: $2,789

Bulletins in Racine

The largest outdoor media in Wisconsin, Bulletins prices start at $1,220 and go up to $4,794, depending on location.

Wisconsin OOH Average Price: $2,268

Digital Billboards in Racine County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,377 up to $4,698 for premium Wisconsin outdoor ad space.

Advertising on Buses in WisconsinAverage Price: $574

Bus Panels in Racine, WI

Bus panels come in 4 standard sizes, the smallest size costs $406 while the largest full side panel displays can cost as much as $684 every 4 weeks.

Wisconsin Advertising PostersAverage Price: $805

Posters Advertising in Racine

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $611 while some locations can cost $971.

What did people do after seeing Racine billboards?

We conducted an outdoor advertising survey throughout the major cities in Racine County, WI. Conducted from Racine to Caledonia to Burlington to Sturtevant to Waterford, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,147 people in these Racine cities about their own personal experiences with outdoor advertising.

Have you ever... RacineCaledoniaBurlingtonSturtevantWaterford
Discussed billboard ads you've seen with friends or family 30% 42% 29% 33% 31%
Recommended the advertiser to others 9% 11% 10% 11% 5%
Attended a local event because of a billboard 16% 10% 13% 6% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 15% 20% 26% 23% 20%
Made a purchase at the business advertised 19% 11% 10% 16% 11%
Watched event on television because of a billboard 12% 15% 18% 10% 14%
Tuned in to the radio station featured on a billboard 20% 20% 15% 8% 15%
Visited an advertiser website because of billboards 13% 20% 20% 19% 21%
Googled or otherwise searched online for more details about the message 24% 26% 23% 27% 19%
Googled or otherwise searched online for more details about the advertiser 15% 11% 15% 17% 11%
Accessed a coupon on a billboard from your mobile device 5% 6% 6% 12% 12%

The Wisconsin counties surrounding Racine cover a lot of area as well. If you're exclusively seeking billboards in Racine County, the cities of Caledonia, Burlington, and Sturtevant will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Racine Billboards

How people FEEL about billboard advertising in Racine County?

The table below represents responses to questions from 891 people about consumer attitudes towards outdoor advertisements in Racine County, WI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Wisconsin.

I feel that billboards RacineCaledoniaBurlingtonSturtevantWaterford
Are a COOL way to advertise. 72% 68% 75% 78% 74%
Are a good way to LEARN about NEW BUSINESSES in the area 64% 61% 59% 68% 68%
Are a good way to LEARN about SALES and EVENTS 64% 58% 66% 56% 59%
Often catch my ATTENTION 76% 82% 78% 81% 69%
Advertisements on digital billboards stand out more than advertisements online. 65% 65% 75% 65% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 49% 52% 44% 50% 45%
Make the city look more MODERN. 62% 72% 68% 68%
..Are visually APPEALING 73% 71% 78% 69% 70%
Are an effective way to alert the community about SEVERE WEATHER conditions. 81% 77% 89% 81% 83%
Are an effective way to alert the community about MISSING CHILDREN. 92% 92% 91% 90% 84%
Provide CURRENT and RELEVANT information. 69% 73% 83% 80% 62%