Out-of-Home Advertising in Winnebago County, WI

Billboard advertising rentals in Winnebago County including local market research. Detailed breakdowns of Winnebago ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Winnebago County. 

 Frequently Asked Questions 

Billboards in Winnebago price out anywhere from $333 per 4 weeks for smaller posters to as much as $5,160 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Wisconsin billboards. Fabrication costs ~$850. If you rent a billboard in Winnebago County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Winnebago County ooh pricing

Take a look at our Winnebago ooh market research by city below. Dollar for dollar, ooh advertisements in Winnebago are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Winnebago

Big and small

Wisconsin 4-week Median Advertising Cost of Bulletins Average Price: $2,663

Bulletins in Winnebago

The largest outdoor media in Wisconsin, Bulletins prices start at $1,165 and go up to $4,578, depending on location.

Wisconsin OOH Average Price: $2,419

Digital Billboards in Winnebago County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,469 up to $5,012 for premium Wisconsin outdoor ad space.

Advertising on Buses in WisconsinAverage Price: $591

Bus Panels in Winnebago, WI

Bus panels come in 4 standard sizes, the smallest size costs $418 while the largest full side panel displays can cost as much as $704 every 4 weeks.

Wisconsin Advertising PostersAverage Price: $704

Posters Advertising in Winnebago

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $534 while some locations can cost $849.

What did people do after seeing Winnebago billboards?

We conducted an outdoor advertising survey throughout the major cities in Winnebago County, WI. Conducted from Oshkosh to Neenah to Menasha to Larsen to Omro, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,181 people in these Winnebago cities about their own personal experiences with outdoor advertising.

Have you ever... OshkoshNeenahMenashaLarsenOmro
Discussed billboard ads you've seen with friends or family 43% 35% 29% 27% 38%
Recommended the advertiser to others 7% 4% 6% 3% 4%
Attended a local event because of a billboard 5% 10% 13% 9% 10%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 26% 15% 20% 31% 17%
Made a purchase at the business advertised 19% 12% 20% 15% 19%
Watched event on television because of a billboard 18% 18% 13% 11% 11%
Tuned in to the radio station featured on a billboard 9% 19% 5% 10% 14%
Visited an advertiser website because of billboards 16% 20% 22% 16% 21%
Googled or otherwise searched online for more details about the message 19% 12% 23% 23% 15%
Googled or otherwise searched online for more details about the advertiser 17% 14% 16% 13% 11%
Accessed a coupon on a billboard from your mobile device 7% 9% 10% 10% 12%

The Wisconsin counties surrounding Winnebago cover a lot of area as well. If you're exclusively seeking billboards in Winnebago County, the cities of Neenah, Menasha, and Larsen will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Winnebago Billboards

How people FEEL about billboard advertising in Winnebago County?

The table below represents responses to questions from 951 people about consumer attitudes towards outdoor advertisements in Winnebago County, WI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Wisconsin.

I feel that billboards OshkoshNeenahMenashaLarsenOmro
Are a COOL way to advertise. 77% 66% 75% 69% 73%
Are a good way to LEARN about NEW BUSINESSES in the area 75% 60% 74% 57% 72%
Are a good way to LEARN about SALES and EVENTS 65% 53% 63% 62% 58%
Often catch my ATTENTION 81% 81% 81% 78% 82%
Advertisements on digital billboards stand out more than advertisements online. 72% 66% 65% 72% 66%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 35% 38% 44% 51% 54%
Make the city look more MODERN. 62% 63% 67% 63%
..Are visually APPEALING 62% 67% 66% 61% 71%
Are an effective way to alert the community about SEVERE WEATHER conditions. 88% 79% 78% 82% 85%
Are an effective way to alert the community about MISSING CHILDREN. 87% 90% 85% 88% 84%
Provide CURRENT and RELEVANT information. 85% 85% 64% 71% 67%