Out-of-Home Advertising in Pierce County, WI

Billboard advertising rentals in Pierce County including local market research. Detailed breakdowns of Pierce ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Pierce County. 

 Frequently Asked Questions 

Billboards in Pierce price out anywhere from $324 per 4 weeks for smaller posters to as much as $5,024 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Wisconsin billboards. Fabrication costs ~$850. If you rent a billboard in Pierce County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Pierce County ooh pricing

Take a look at our Pierce ooh market research by city below. Dollar for dollar, ooh advertisements in Pierce are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Pierce

Big and small

Wisconsin 4-week Median Advertising Cost of Bulletins Average Price: $2,593

Bulletins in Pierce

The largest outdoor media in Wisconsin, Bulletins prices start at $1,134 and go up to $4,456, depending on location.

Wisconsin OOH Average Price: $2,609

Digital Billboards in Pierce County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,584 up to $5,404 for premium Wisconsin outdoor ad space.

Advertising on Buses in WisconsinAverage Price: $495

Bus Panels in Pierce, WI

Bus panels come in 4 standard sizes, the smallest size costs $350 while the largest full side panel displays can cost as much as $590 every 4 weeks.

Wisconsin Advertising PostersAverage Price: $789

Posters Advertising in Pierce

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $599 while some locations can cost $952.

What did people do after seeing Pierce billboards?

We conducted an outdoor advertising survey throughout the major cities in Pierce County, WI. Conducted from River Falls to Hager City to Prescott to Ellsworth to Beldenville, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 989 people in these Pierce cities about their own personal experiences with outdoor advertising.

Have you ever... River FallsHager CityPrescottEllsworthBeldenville
Discussed billboard ads you've seen with friends or family 41% 33% 39% 41% 31%
Recommended the advertiser to others 8% 10% 8% 10% 4%
Attended a local event because of a billboard 7% 11% 12% 11% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 18% 20% 23% 26% 23%
Made a purchase at the business advertised 13% 21% 16% 19% 17%
Watched event on television because of a billboard 18% 16% 17% 14% 17%
Tuned in to the radio station featured on a billboard 19% 8% 14% 16% 11%
Visited an advertiser website because of billboards 15% 25% 13% 12% 13%
Googled or otherwise searched online for more details about the message 12% 23% 12% 18% 20%
Googled or otherwise searched online for more details about the advertiser 16% 14% 13% 11% 13%
Accessed a coupon on a billboard from your mobile device 12% 10% 12% 7% 7%

The Wisconsin counties surrounding Pierce cover a lot of area as well. If you're exclusively seeking billboards in Pierce County, the cities of Hager City, Prescott, and Ellsworth will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Pierce Billboards

How people FEEL about billboard advertising in Pierce County?

The table below represents responses to questions from 1,025 people about consumer attitudes towards outdoor advertisements in Pierce County, WI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Wisconsin.

I feel that billboards River FallsHager CityPrescottEllsworthBeldenville
Are a COOL way to advertise. 78% 75% 78% 70% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 69% 64% 61% 74% 57%
Are a good way to LEARN about SALES and EVENTS 64% 69% 64% 60% 69%
Often catch my ATTENTION 78% 72% 79% 69% 85%
Advertisements on digital billboards stand out more than advertisements online. 69% 72% 76% 68% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 45% 50% 42% 54% 53%
Make the city look more MODERN. 73% 72% 69% 67%
..Are visually APPEALING 65% 68% 76% 65% 74%
Are an effective way to alert the community about SEVERE WEATHER conditions. 89% 89% 82% 81% 83%
Are an effective way to alert the community about MISSING CHILDREN. 90% 86% 92% 84% 84%
Provide CURRENT and RELEVANT information. 71% 70% 69% 72% 64%