Out-of-Home Advertising in Roberts County, SD

Billboard advertising rentals in Roberts County including local market research. Detailed breakdowns of Roberts ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Roberts County. 

 Frequently Asked Questions 

Billboards in Roberts price out anywhere from $352 per 4 weeks for smaller posters to as much as $5,450 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static South Dakota billboards. Fabrication costs ~$850. If you rent a billboard in Roberts County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Roberts County ooh pricing

Take a look at our Roberts ooh market research by city below. Dollar for dollar, ooh advertisements in Roberts are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Roberts

Big and small

South Dakota 4-week Median Advertising Cost of Bulletins Average Price: $2,813

Bulletins in Roberts

The largest outdoor media in South Dakota, Bulletins prices start at $1,231 and go up to $4,835, depending on location.

South Dakota OOH Average Price: $2,428

Digital Billboards in Roberts County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,474 up to $5,029 for premium South Dakota outdoor ad space.

Advertising on Buses in South DakotaAverage Price: $534

Bus Panels in Roberts, SD

Bus panels come in 4 standard sizes, the smallest size costs $379 while the largest full side panel displays can cost as much as $637 every 4 weeks.

South Dakota Advertising PostersAverage Price: $683

Posters Advertising in Roberts

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $518 while some locations can cost $823.

What did people do after seeing Roberts billboards?

We conducted an outdoor advertising survey throughout the major cities in Roberts County, SD. Conducted from Sisseton to Wilmot to Rosholt to Summit to New Effington, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,069 people in these Roberts cities about their own personal experiences with outdoor advertising.

Have you ever... SissetonWilmotRosholtSummitNew Effington
Discussed billboard ads you've seen with friends or family 43% 41% 34% 27% 42%
Recommended the advertiser to others 4% 6% 3% 9% 7%
Attended a local event because of a billboard 10% 11% 16% 8% 6%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 22% 24% 23% 15% 11%
Made a purchase at the business advertised 12% 10% 15% 21% 19%
Watched event on television because of a billboard 13% 14% 17% 15% 18%
Tuned in to the radio station featured on a billboard 7% 13% 19% 13% 13%
Visited an advertiser website because of billboards 20% 19% 18% 15% 14%
Googled or otherwise searched online for more details about the message 10% 15% 11% 27% 15%
Googled or otherwise searched online for more details about the advertiser 17% 16% 17% 12% 16%
Accessed a coupon on a billboard from your mobile device 11% 12% 5% 9% 5%

The South Dakota counties surrounding Roberts cover a lot of area as well. If you're exclusively seeking billboards in Roberts County, the cities of Wilmot, Rosholt, and Summit will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Roberts Billboards

How people FEEL about billboard advertising in Roberts County?

The table below represents responses to questions from 954 people about consumer attitudes towards outdoor advertisements in Roberts County, SD. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in South Dakota.

I feel that billboards SissetonWilmotRosholtSummitNew Effington
Are a COOL way to advertise. 75% 67% 77% 68% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 75% 67% 57% 73% 69%
Are a good way to LEARN about SALES and EVENTS 63% 59% 56% 52% 65%
Often catch my ATTENTION 79% 74% 82% 73% 76%
Advertisements on digital billboards stand out more than advertisements online. 68% 67% 71% 75% 68%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 46% 35% 48% 36% 45%
Make the city look more MODERN. 71% 67% 70% 71%
..Are visually APPEALING 63% 64% 68% 67% 76%
Are an effective way to alert the community about SEVERE WEATHER conditions. 77% 89% 79% 80% 77%
Are an effective way to alert the community about MISSING CHILDREN. 91% 90% 86% 89% 89%
Provide CURRENT and RELEVANT information. 64% 63% 76% 68% 74%