Out-of-Home Advertising in Buffalo County, SD

Billboard advertising rentals in Buffalo County including local market research. Detailed breakdowns of Buffalo ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Buffalo County. 

 Frequently Asked Questions 

Billboards in Buffalo price out anywhere from $350 per 4 weeks for smaller posters to as much as $5,431 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static South Dakota billboards. Fabrication costs ~$850. If you rent a billboard in Buffalo County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Buffalo County ooh pricing

Take a look at our Buffalo ooh market research by city below. Dollar for dollar, ooh advertisements in Buffalo are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Buffalo

Big and small

South Dakota 4-week Median Advertising Cost of Bulletins Average Price: $2,803

Bulletins in Buffalo

The largest outdoor media in South Dakota, Bulletins prices start at $1,226 and go up to $4,818, depending on location.

South Dakota OOH Digital BillboardsAverage Price: $2,264

Digital Billboards in Buffalo County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,374 up to $4,689 for premium South Dakota outdoor ad space.

Advertising on Buses in South DakotaAverage Price: $517

Bus Panels in Buffalo, SD

Bus panels come in 4 standard sizes, the smallest size costs $366 while the largest full side panel displays can cost as much as $616 every 4 weeks.

South Dakota Advertising PostersAverage Price: $794

Posters Advertising in Buffalo

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $603 while some locations can cost $957.

What did people do after seeing Buffalo billboards?

We conducted an outdoor advertising survey throughout the major cities in Buffalo County, SD. Conducted from Fort Thompson to Gann Valley to Sioux Falls to Rapid City to Aberdeen, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,033 people in these Buffalo cities about their own personal experiences with outdoor advertising.

Have you ever... Fort ThompsonGann ValleySioux FallsRapid CityAberdeen
Discussed billboard ads you've seen with friends or family 44% 26% 29% 27% 33%
Recommended the advertiser to others 6% 3% 12% 7% 6%
Attended a local event because of a billboard 7% 16% 9% 5% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 28% 22% 30% 24% 11%
Made a purchase at the business advertised 17% 13% 15% 15% 21%
Watched event on television because of a billboard 14% 16% 12% 17% 13%
Tuned in to the radio station featured on a billboard 9% 18% 12% 7% 20%
Visited an advertiser website because of billboards 11% 21% 17% 25% 16%
Googled or otherwise searched online for more details about the message 10% 10% 11% 26% 16%
Googled or otherwise searched online for more details about the advertiser 19% 12% 12% 13% 17%
Accessed a coupon on a billboard from your mobile device 12% 10% 12% 11% 6%

The South Dakota counties surrounding Buffalo cover a lot of area as well. If you're exclusively seeking billboards in Buffalo County, the cities of Gann Valley, Sioux Falls, and Rapid City will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Buffalo Billboards

How people FEEL about billboard advertising in Buffalo County?

The table below represents responses to questions from 889 people about consumer attitudes towards outdoor advertisements in Buffalo County, SD. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in South Dakota.

I feel that billboards... Fort ThompsonGann ValleySioux FallsRapid CityAberdeen
Are a COOL way to advertise. 70% 65% 76% 77% 66%
Are a good way to LEARN about NEW BUSINESSES in the area 68% 57% 66% 58% 70%
Are a good way to LEARN about SALES and EVENTS 60% 68% 57% 60% 54%
Often catch my ATTENTION 85% 74% 82% 71% 76%
Advertisements on digital billboards stand out more than advertisements online. 66% 69% 76% 68% 75%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 45% 52% 39% 54% 36%
Make the city look more MODERN. 72% 74% 66% 64%
..Are visually APPEALING 67% 68% 72% 68% 73%
Are an effective way to alert the community about SEVERE WEATHER conditions. 78% 89% 78% 81% 90%
Are an effective way to alert the community about MISSING CHILDREN. 91% 90% 92% 90% 85%
Provide CURRENT and RELEVANT information. 79% 70% 83% 66% 80%