Out-of-Home Advertising in Montgomery County, VA

Billboard advertising rentals in Montgomery County including local market research. Detailed breakdowns of Montgomery ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Montgomery County. 

 Frequently Asked Questions 

Billboards in Montgomery price out anywhere from $379 per 4 weeks for smaller posters to as much as $5,876 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Virginia billboards. Fabrication costs ~$850. If you rent a billboard in Montgomery County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Montgomery County ooh pricing

Take a look at our Montgomery ooh market research by city below. Dollar for dollar, ooh advertisements in Montgomery are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Montgomery

Big and small

Virginia 4-week Median Advertising Cost of Bulletins Average Price: $3,033

Bulletins in Montgomery

The largest outdoor media in Virginia, Bulletins prices start at $1,327 and go up to $5,213, depending on location.

Virginia OOH Average Price: $2,444

Digital Billboards in Montgomery County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,484 up to $5,062 for premium Virginia outdoor ad space.

Advertising on Buses in VirginiaAverage Price: $571

Bus Panels in Montgomery, VA

Bus panels come in 4 standard sizes, the smallest size costs $404 while the largest full side panel displays can cost as much as $680 every 4 weeks.

Virginia Advertising PostersAverage Price: $805

Posters Advertising in Montgomery

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $611 while some locations can cost $971.

What did people do after seeing Montgomery billboards?

We conducted an outdoor advertising survey throughout the major cities in Montgomery County, VA. Conducted from Blacksburg to Christiansburg to Elliston to Riner to Shawsville, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,141 people in these Montgomery cities about their own personal experiences with outdoor advertising.

Have you ever... BlacksburgChristiansburgEllistonRinerShawsville
Discussed billboard ads you've seen with friends or family 39% 40% 40% 45% 28%
Recommended the advertiser to others 12% 10% 5% 11% 12%
Attended a local event because of a billboard 7% 12% 12% 15% 11%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 22% 31% 18% 27% 20%
Made a purchase at the business advertised 16% 21% 18% 11% 15%
Watched event on television because of a billboard 18% 15% 16% 18% 17%
Tuned in to the radio station featured on a billboard 14% 16% 14% 13% 19%
Visited an advertiser website because of billboards 19% 12% 12% 18% 18%
Googled or otherwise searched online for more details about the message 18% 25% 14% 25% 23%
Googled or otherwise searched online for more details about the advertiser 16% 13% 12% 16% 11%
Accessed a coupon on a billboard from your mobile device 6% 9% 8% 5% 7%

The Virginia counties surrounding Montgomery cover a lot of area as well. If you're exclusively seeking billboards in Montgomery County, the cities of Christiansburg, Elliston, and Riner will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Montgomery Billboards

How people FEEL about billboard advertising in Montgomery County?

The table below represents responses to questions from 960 people about consumer attitudes towards outdoor advertisements in Montgomery County, VA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Virginia.

I feel that billboards BlacksburgChristiansburgEllistonRinerShawsville
Are a COOL way to advertise. 73% 73% 67% 74% 74%
Are a good way to LEARN about NEW BUSINESSES in the area 65% 57% 58% 68% 69%
Are a good way to LEARN about SALES and EVENTS 63% 58% 53% 54% 64%
Often catch my ATTENTION 79% 80% 83% 68% 78%
Advertisements on digital billboards stand out more than advertisements online. 75% 70% 67% 72% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 49% 43% 43% 52% 39%
Make the city look more MODERN. 65% 69% 74% 68%
..Are visually APPEALING 66% 73% 65% 65% 66%
Are an effective way to alert the community about SEVERE WEATHER conditions. 79% 81% 86% 88% 80%
Are an effective way to alert the community about MISSING CHILDREN. 84% 89% 89% 87% 91%
Provide CURRENT and RELEVANT information. 64% 76% 83% 84% 67%