Out-of-Home Advertising in Harrisonburg City County, VA

Billboard advertising rentals in Harrisonburg City County including local market research. Detailed breakdowns of Harrisonburg City ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Harrisonburg City County. 

 Frequently Asked Questions 

Billboards in Harrisonburg City price out anywhere from $333 per 4 weeks for smaller posters to as much as $5,155 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Virginia billboards. Fabrication costs ~$850. If you rent a billboard in Harrisonburg City County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Harrisonburg City County ooh pricing

Take a look at our Harrisonburg City ooh market research by city below. Dollar for dollar, ooh advertisements in Harrisonburg City are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Harrisonburg City

Big and small

Virginia 4-week Median Advertising Cost of Bulletins Average Price: $2,661

Bulletins in Harrisonburg City

The largest outdoor media in Virginia, Bulletins prices start at $1,164 and go up to $4,573, depending on location.

Virginia OOH Average Price: $2,774

Digital Billboards in Harrisonburg City County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,684 up to $5,746 for premium Virginia outdoor ad space.

Advertising on Buses in VirginiaAverage Price: $550

Bus Panels in Harrisonburg City, VA

Bus panels come in 4 standard sizes, the smallest size costs $390 while the largest full side panel displays can cost as much as $656 every 4 weeks.

Virginia Advertising PostersAverage Price: $716

Posters Advertising in Harrisonburg City

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $543 while some locations can cost $864.

What did people do after seeing Harrisonburg City billboards?

We conducted an outdoor advertising survey throughout the major cities in Harrisonburg City County, VA. Conducted from Virginia Beach to Norfolk to Chesapeake to Arlington to Richmond, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,100 people in these Harrisonburg City cities about their own personal experiences with outdoor advertising.

Have you ever... Virginia BeachNorfolkChesapeakeArlingtonRichmond
Discussed billboard ads you've seen with friends or family 27% 29% 39% 35% 35%
Recommended the advertiser to others 10% 10% 10% 12% 12%
Attended a local event because of a billboard 6% 9% 16% 15% 10%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 15% 23% 15% 14% 24%
Made a purchase at the business advertised 20% 11% 10% 17% 13%
Watched event on television because of a billboard 10% 16% 17% 15% 10%
Tuned in to the radio station featured on a billboard 18% 10% 15% 18% 13%
Visited an advertiser website because of billboards 19% 25% 12% 22% 23%
Googled or otherwise searched online for more details about the message 25% 20% 10% 26% 19%
Googled or otherwise searched online for more details about the advertiser 13% 19% 12% 13% 13%
Accessed a coupon on a billboard from your mobile device 8% 7% 12% 8% 12%

The Virginia counties surrounding Harrisonburg City cover a lot of area as well. If you're exclusively seeking billboards in Harrisonburg City County, the cities of Norfolk, Chesapeake, and Arlington will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Harrisonburg City Billboards

How people FEEL about billboard advertising in Harrisonburg City County?

The table below represents responses to questions from 1,090 people about consumer attitudes towards outdoor advertisements in Harrisonburg City County, VA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Virginia.

I feel that billboards Virginia BeachNorfolkChesapeakeArlingtonRichmond
Are a COOL way to advertise. 77% 65% 78% 78% 67%
Are a good way to LEARN about NEW BUSINESSES in the area 67% 58% 60% 55% 64%
Are a good way to LEARN about SALES and EVENTS 55% 61% 68% 67% 68%
Often catch my ATTENTION 79% 79% 77% 85% 68%
Advertisements on digital billboards stand out more than advertisements online. 72% 68% 74% 65% 76%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 49% 53% 53% 53% 47%
Make the city look more MODERN. 64% 62% 64% 74%
..Are visually APPEALING 70% 75% 69% 69% 77%
Are an effective way to alert the community about SEVERE WEATHER conditions. 80% 79% 77% 82% 77%
Are an effective way to alert the community about MISSING CHILDREN. 87% 91% 89% 87% 84%
Provide CURRENT and RELEVANT information. 76% 73% 69% 76% 72%