Out-of-Home Advertising in Fairfax County, VA

Billboard advertising rentals in Fairfax County including local market research. Detailed breakdowns of Fairfax ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Fairfax County. 

 Frequently Asked Questions 

Billboards in Fairfax price out anywhere from $331 per 4 weeks for smaller posters to as much as $5,129 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Virginia billboards. Fabrication costs ~$850. If you rent a billboard in Fairfax County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Fairfax County ooh pricing

Take a look at our Fairfax ooh market research by city below. Dollar for dollar, ooh advertisements in Fairfax are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Fairfax

Big and small

Virginia 4-week Median Advertising Cost of Bulletins Average Price: $2,647

Bulletins in Fairfax

The largest outdoor media in Virginia, Bulletins prices start at $1,158 and go up to $4,550, depending on location.

Virginia OOH Average Price: $2,318

Digital Billboards in Fairfax County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,407 up to $4,802 for premium Virginia outdoor ad space.

Advertising on Buses in VirginiaAverage Price: $558

Bus Panels in Fairfax, VA

Bus panels come in 4 standard sizes, the smallest size costs $395 while the largest full side panel displays can cost as much as $664 every 4 weeks.

Virginia Advertising PostersAverage Price: $827

Posters Advertising in Fairfax

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $627 while some locations can cost $997.

What did people do after seeing Fairfax billboards?

We conducted an outdoor advertising survey throughout the major cities in Fairfax County, VA. Conducted from Springfield to Herndon to Vienna to Falls Church to Annandale, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,115 people in these Fairfax cities about their own personal experiences with outdoor advertising.

Have you ever... SpringfieldHerndonViennaFalls ChurchAnnandale
Discussed billboard ads you've seen with friends or family 35% 33% 36% 45% 31%
Recommended the advertiser to others 7% 11% 4% 9% 11%
Attended a local event because of a billboard 16% 13% 12% 11% 5%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 25% 18% 18% 18% 27%
Made a purchase at the business advertised 19% 19% 16% 17% 21%
Watched event on television because of a billboard 14% 12% 18% 12% 12%
Tuned in to the radio station featured on a billboard 19% 19% 7% 20% 11%
Visited an advertiser website because of billboards 10% 16% 25% 10% 18%
Googled or otherwise searched online for more details about the message 11% 23% 10% 24% 24%
Googled or otherwise searched online for more details about the advertiser 15% 16% 14% 11% 18%
Accessed a coupon on a billboard from your mobile device 6% 12% 6% 7% 6%

The Virginia counties surrounding Fairfax cover a lot of area as well. If you're exclusively seeking billboards in Fairfax County, the cities of Herndon, Vienna, and Falls Church will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Fairfax Billboards

How people FEEL about billboard advertising in Fairfax County?

The table below represents responses to questions from 911 people about consumer attitudes towards outdoor advertisements in Fairfax County, VA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Virginia.

I feel that billboards SpringfieldHerndonViennaFalls ChurchAnnandale
Are a COOL way to advertise. 77% 71% 72% 75% 70%
Are a good way to LEARN about NEW BUSINESSES in the area 70% 73% 56% 74% 66%
Are a good way to LEARN about SALES and EVENTS 55% 66% 55% 64% 68%
Often catch my ATTENTION 76% 70% 69% 75% 72%
Advertisements on digital billboards stand out more than advertisements online. 72% 72% 71% 75% 68%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 47% 40% 44% 52% 47%
Make the city look more MODERN. 63% 62% 71% 65%
..Are visually APPEALING 76% 77% 62% 75% 69%
Are an effective way to alert the community about SEVERE WEATHER conditions. 81% 81% 90% 88% 81%
Are an effective way to alert the community about MISSING CHILDREN. 88% 88% 85% 85% 86%
Provide CURRENT and RELEVANT information. 81% 84% 85% 79% 84%