Out-of-Home Advertising in Travis County, TX

Billboard advertising rentals in Travis County including local market research. Detailed breakdowns of Travis ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Travis County. 

 Frequently Asked Questions 

Billboards in Travis price out anywhere from $342 per 4 weeks for smaller posters to as much as $5,301 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Texas billboards. Fabrication costs ~$850. If you rent a billboard in Travis County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Travis County ooh pricing

Take a look at our Travis ooh market research by city below. Dollar for dollar, ooh advertisements in Travis are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Travis

Big and small

Texas 4-week Median Advertising Cost of Bulletins Average Price: $2,736

Bulletins in Travis

The largest outdoor media in Texas, Bulletins prices start at $1,197 and go up to $4,703, depending on location.

Texas OOH Average Price: $2,329

Digital Billboards in Travis County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,414 up to $4,824 for premium Texas outdoor ad space.

Advertising on Buses in TexasAverage Price: $524

Bus Panels in Travis, TX

Bus panels come in 4 standard sizes, the smallest size costs $371 while the largest full side panel displays can cost as much as $625 every 4 weeks.

Texas Advertising PostersAverage Price: $786

Posters Advertising in Travis

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $597 while some locations can cost $948.

What did people do after seeing Travis billboards?

We conducted an outdoor advertising survey throughout the major cities in Travis County, TX. Conducted from Austin to Pflugerville to Manor to Del Valle to Spicewood, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,049 people in these Travis cities about their own personal experiences with outdoor advertising.

Have you ever... AustinPflugervilleManorDel ValleSpicewood
Discussed billboard ads you've seen with friends or family 43% 39% 27% 32% 37%
Recommended the advertiser to others 4% 9% 6% 4% 10%
Attended a local event because of a billboard 13% 13% 15% 13% 10%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 31% 18% 21% 10% 19%
Made a purchase at the business advertised 10% 10% 11% 10% 18%
Watched event on television because of a billboard 12% 17% 13% 15% 12%
Tuned in to the radio station featured on a billboard 16% 18% 7% 6% 7%
Visited an advertiser website because of billboards 11% 25% 23% 13% 21%
Googled or otherwise searched online for more details about the message 18% 21% 12% 24% 17%
Googled or otherwise searched online for more details about the advertiser 14% 11% 16% 11% 11%
Accessed a coupon on a billboard from your mobile device 8% 10% 9% 10% 8%

The Texas counties surrounding Travis cover a lot of area as well. If you're exclusively seeking billboards in Travis County, the cities of Pflugerville, Manor, and Del Valle will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Travis Billboards

How people FEEL about billboard advertising in Travis County?

The table below represents responses to questions from 915 people about consumer attitudes towards outdoor advertisements in Travis County, TX. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Texas.

I feel that billboards AustinPflugervilleManorDel ValleSpicewood
Are a COOL way to advertise. 79% 76% 72% 73% 67%
Are a good way to LEARN about NEW BUSINESSES in the area 68% 58% 56% 59% 63%
Are a good way to LEARN about SALES and EVENTS 61% 57% 57% 66% 62%
Often catch my ATTENTION 80% 82% 69% 81% 73%
Advertisements on digital billboards stand out more than advertisements online. 67% 73% 76% 65% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 45% 44% 51% 37% 45%
Make the city look more MODERN. 68% 68% 65% 74%
..Are visually APPEALING 61% 75% 61% 65% 65%
Are an effective way to alert the community about SEVERE WEATHER conditions. 83% 81% 83% 89% 78%
Are an effective way to alert the community about MISSING CHILDREN. 89% 88% 91% 90% 87%
Provide CURRENT and RELEVANT information. 73% 85% 62% 75% 84%