Out-of-Home Advertising in Gregg County, TX

Billboard advertising rentals in Gregg County including local market research. Detailed breakdowns of Gregg ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Gregg County. 

 Frequently Asked Questions 

Billboards in Gregg price out anywhere from $324 per 4 weeks for smaller posters to as much as $5,021 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Texas billboards. Fabrication costs ~$850. If you rent a billboard in Gregg County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Gregg County ooh pricing

Take a look at our Gregg ooh market research by city below. Dollar for dollar, ooh advertisements in Gregg are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Gregg

Big and small

Texas 4-week Median Advertising Cost of Bulletins Average Price: $2,592

Bulletins in Gregg

The largest outdoor media in Texas, Bulletins prices start at $1,134 and go up to $4,455, depending on location.

Texas OOH Average Price: $2,655

Digital Billboards in Gregg County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,612 up to $5,499 for premium Texas outdoor ad space.

Advertising on Buses in TexasAverage Price: $536

Bus Panels in Gregg, TX

Bus panels come in 4 standard sizes, the smallest size costs $379 while the largest full side panel displays can cost as much as $638 every 4 weeks.

Texas Advertising PostersAverage Price: $703

Posters Advertising in Gregg

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $533 while some locations can cost $848.

What did people do after seeing Gregg billboards?

We conducted an outdoor advertising survey throughout the major cities in Gregg County, TX. Conducted from Longview to Kilgore to Gladewater to White Oak to Easton, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,071 people in these Gregg cities about their own personal experiences with outdoor advertising.

Have you ever... LongviewKilgoreGladewaterWhite OakEaston
Discussed billboard ads you've seen with friends or family 38% 35% 42% 36% 26%
Recommended the advertiser to others 11% 7% 7% 9% 7%
Attended a local event because of a billboard 7% 14% 11% 16% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 28% 24% 23% 11% 23%
Made a purchase at the business advertised 18% 20% 16% 12% 19%
Watched event on television because of a billboard 16% 13% 17% 14% 13%
Tuned in to the radio station featured on a billboard 9% 5% 17% 20% 8%
Visited an advertiser website because of billboards 10% 16% 20% 17% 19%
Googled or otherwise searched online for more details about the message 24% 12% 19% 15% 15%
Googled or otherwise searched online for more details about the advertiser 18% 17% 19% 14% 11%
Accessed a coupon on a billboard from your mobile device 8% 8% 5% 5% 7%

The Texas counties surrounding Gregg cover a lot of area as well. If you're exclusively seeking billboards in Gregg County, the cities of Kilgore, Gladewater, and White Oak will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Gregg Billboards

How people FEEL about billboard advertising in Gregg County?

The table below represents responses to questions from 1,043 people about consumer attitudes towards outdoor advertisements in Gregg County, TX. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Texas.

I feel that billboards LongviewKilgoreGladewaterWhite OakEaston
Are a COOL way to advertise. 76% 68% 66% 79% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 75% 55% 59% 61% 66%
Are a good way to LEARN about SALES and EVENTS 58% 62% 65% 57% 55%
Often catch my ATTENTION 73% 79% 75% 84% 81%
Advertisements on digital billboards stand out more than advertisements online. 65% 65% 68% 71% 65%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 51% 42% 41% 49% 53%
Make the city look more MODERN. 68% 74% 66% 63%
..Are visually APPEALING 67% 71% 78% 67% 67%
Are an effective way to alert the community about SEVERE WEATHER conditions. 85% 86% 81% 89% 77%
Are an effective way to alert the community about MISSING CHILDREN. 91% 86% 86% 93% 85%
Provide CURRENT and RELEVANT information. 73% 80% 78% 67% 79%