Out-of-Home Advertising in Harris County, TX

Billboard advertising rentals in Harris County including local market research. Detailed breakdowns of Harris ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Harris County. 

 Frequently Asked Questions 

Billboards in Harris price out anywhere from $391 per 4 weeks for smaller posters to as much as $6,065 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Texas billboards. Fabrication costs ~$850. If you rent a billboard in Harris County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Harris County ooh pricing

Take a look at our Harris ooh market research by city below. Dollar for dollar, ooh advertisements in Harris are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Harris

Big and small

Texas 4-week Median Advertising Cost of Bulletins Average Price: $3,130

Bulletins in Harris

The largest outdoor media in Texas, Bulletins prices start at $1,370 and go up to $5,380, depending on location.

Texas OOH Average Price: $2,479

Digital Billboards in Harris County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,505 up to $5,135 for premium Texas outdoor ad space.

Advertising on Buses in TexasAverage Price: $515

Bus Panels in Harris, TX

Bus panels come in 4 standard sizes, the smallest size costs $365 while the largest full side panel displays can cost as much as $613 every 4 weeks.

Texas Advertising PostersAverage Price: $801

Posters Advertising in Harris

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $608 while some locations can cost $966.

What did people do after seeing Harris billboards?

We conducted an outdoor advertising survey throughout the major cities in Harris County, TX. Conducted from Houston to Pasadena to Baytown to Spring to La Porte, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,029 people in these Harris cities about their own personal experiences with outdoor advertising.

Have you ever... HoustonPasadenaBaytownSpringLa Porte
Discussed billboard ads you've seen with friends or family 36% 45% 39% 41% 34%
Recommended the advertiser to others 6% 7% 8% 12% 5%
Attended a local event because of a billboard 16% 9% 6% 14% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 18% 15% 19% 10% 25%
Made a purchase at the business advertised 17% 13% 16% 19% 20%
Watched event on television because of a billboard 12% 13% 16% 18% 15%
Tuned in to the radio station featured on a billboard 11% 14% 19% 11% 13%
Visited an advertiser website because of billboards 25% 23% 19% 11% 18%
Googled or otherwise searched online for more details about the message 11% 13% 13% 12% 17%
Googled or otherwise searched online for more details about the advertiser 16% 14% 18% 19% 13%
Accessed a coupon on a billboard from your mobile device 5% 11% 12% 8% 5%

The Texas counties surrounding Harris cover a lot of area as well. If you're exclusively seeking billboards in Harris County, the cities of Pasadena, Baytown, and Spring will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Harris Billboards

How people FEEL about billboard advertising in Harris County?

The table below represents responses to questions from 974 people about consumer attitudes towards outdoor advertisements in Harris County, TX. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Texas.

I feel that billboards HoustonPasadenaBaytownSpringLa Porte
Are a COOL way to advertise. 69% 78% 68% 70% 77%
Are a good way to LEARN about NEW BUSINESSES in the area 58% 56% 68% 57% 66%
Are a good way to LEARN about SALES and EVENTS 67% 53% 64% 68% 60%
Often catch my ATTENTION 70% 85% 68% 69% 70%
Advertisements on digital billboards stand out more than advertisements online. 76% 65% 68% 67% 67%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 45% 40% 47% 36% 41%
Make the city look more MODERN. 68% 68% 70% 73%
..Are visually APPEALING 67% 62% 65% 62% 64%
Are an effective way to alert the community about SEVERE WEATHER conditions. 77% 83% 77% 80% 80%
Are an effective way to alert the community about MISSING CHILDREN. 92% 88% 91% 87% 92%
Provide CURRENT and RELEVANT information. 75% 81% 77% 61% 83%