Out-of-Home Advertising in Cameron County, TX

Billboard advertising rentals in Cameron County including local market research. Detailed breakdowns of Cameron ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Cameron County. 

 Frequently Asked Questions 

Billboards in Cameron price out anywhere from $340 per 4 weeks for smaller posters to as much as $5,271 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Texas billboards. Fabrication costs ~$850. If you rent a billboard in Cameron County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Cameron County ooh pricing

Take a look at our Cameron ooh market research by city below. Dollar for dollar, ooh advertisements in Cameron are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Cameron

Big and small

Texas 4-week Median Advertising Cost of Bulletins Average Price: $2,721

Bulletins in Cameron

The largest outdoor media in Texas, Bulletins prices start at $1,190 and go up to $4,676, depending on location.

Texas OOH Average Price: $2,708

Digital Billboards in Cameron County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,644 up to $5,609 for premium Texas outdoor ad space.

Advertising on Buses in TexasAverage Price: $519

Bus Panels in Cameron, TX

Bus panels come in 4 standard sizes, the smallest size costs $367 while the largest full side panel displays can cost as much as $618 every 4 weeks.

Texas Advertising PostersAverage Price: $775

Posters Advertising in Cameron

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $588 while some locations can cost $934.

What did people do after seeing Cameron billboards?

We conducted an outdoor advertising survey throughout the major cities in Cameron County, TX. Conducted from Brownsville to Harlingen to San Benito to La Feria to Los Fresnos, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,037 people in these Cameron cities about their own personal experiences with outdoor advertising.

Have you ever... BrownsvilleHarlingenSan BenitoLa FeriaLos Fresnos
Discussed billboard ads you've seen with friends or family 32% 36% 43% 36% 42%
Recommended the advertiser to others 5% 7% 8% 11% 3%
Attended a local event because of a billboard 11% 13% 13% 12% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 24% 13% 13% 25% 12%
Made a purchase at the business advertised 15% 18% 20% 13% 17%
Watched event on television because of a billboard 16% 18% 16% 14% 11%
Tuned in to the radio station featured on a billboard 8% 18% 12% 13% 8%
Visited an advertiser website because of billboards 23% 24% 14% 19% 15%
Googled or otherwise searched online for more details about the message 11% 14% 19% 22% 11%
Googled or otherwise searched online for more details about the advertiser 19% 14% 14% 18% 18%
Accessed a coupon on a billboard from your mobile device 10% 6% 7% 6% 10%

The Texas counties surrounding Cameron cover a lot of area as well. If you're exclusively seeking billboards in Cameron County, the cities of Harlingen, San Benito, and La Feria will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Cameron Billboards

How people FEEL about billboard advertising in Cameron County?

The table below represents responses to questions from 1,064 people about consumer attitudes towards outdoor advertisements in Cameron County, TX. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Texas.

I feel that billboards BrownsvilleHarlingenSan BenitoLa FeriaLos Fresnos
Are a COOL way to advertise. 78% 78% 74% 76% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 56% 73% 62% 73% 62%
Are a good way to LEARN about SALES and EVENTS 58% 64% 56% 52% 54%
Often catch my ATTENTION 84% 77% 82% 77% 70%
Advertisements on digital billboards stand out more than advertisements online. 69% 65% 71% 74% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 52% 52% 40% 43% 52%
Make the city look more MODERN. 64% 67% 69% 66%
..Are visually APPEALING 67% 67% 66% 77% 70%
Are an effective way to alert the community about SEVERE WEATHER conditions. 83% 85% 87% 87% 80%
Are an effective way to alert the community about MISSING CHILDREN. 90% 90% 90% 92% 84%
Provide CURRENT and RELEVANT information. 68% 63% 84% 81% 67%