Out-of-Home Advertising in El Paso County, TX

Billboard advertising rentals in El Paso County including local market research. Detailed breakdowns of El Paso ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in El Paso County. 

 Frequently Asked Questions 

Billboards in El Paso price out anywhere from $356 per 4 weeks for smaller posters to as much as $5,512 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Texas billboards. Fabrication costs ~$850. If you rent a billboard in El Paso County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about El Paso County ooh pricing

Take a look at our El Paso ooh market research by city below. Dollar for dollar, ooh advertisements in El Paso are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising El Paso

Big and small

Texas 4-week Median Advertising Cost of Bulletins Average Price: $2,845

Bulletins in El Paso

The largest outdoor media in Texas, Bulletins prices start at $1,245 and go up to $4,890, depending on location.

Texas OOH Average Price: $2,576

Digital Billboards in El Paso County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,564 up to $5,335 for premium Texas outdoor ad space.

Advertising on Buses in TexasAverage Price: $509

Bus Panels in El Paso, TX

Bus panels come in 4 standard sizes, the smallest size costs $361 while the largest full side panel displays can cost as much as $607 every 4 weeks.

Texas Advertising PostersAverage Price: $743

Posters Advertising in El Paso

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $564 while some locations can cost $896.

What did people do after seeing El Paso billboards?

We conducted an outdoor advertising survey throughout the major cities in El Paso County, TX. Conducted from El Paso to Anthony to Canutillo to Fabens to San Elizario, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,018 people in these El Paso cities about their own personal experiences with outdoor advertising.

Have you ever... El PasoAnthonyCanutilloFabensSan Elizario
Discussed billboard ads you've seen with friends or family 37% 44% 34% 30% 29%
Recommended the advertiser to others 10% 9% 5% 12% 8%
Attended a local event because of a billboard 9% 6% 10% 9% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 27% 18% 14% 25% 24%
Made a purchase at the business advertised 15% 14% 16% 11% 20%
Watched event on television because of a billboard 10% 18% 10% 18% 11%
Tuned in to the radio station featured on a billboard 19% 15% 8% 13% 11%
Visited an advertiser website because of billboards 18% 22% 16% 20% 25%
Googled or otherwise searched online for more details about the message 21% 17% 12% 17% 23%
Googled or otherwise searched online for more details about the advertiser 19% 16% 15% 19% 17%
Accessed a coupon on a billboard from your mobile device 9% 9% 11% 5% 5%

The Texas counties surrounding El Paso cover a lot of area as well. If you're exclusively seeking billboards in El Paso County, the cities of Anthony, Canutillo, and Fabens will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

El Paso Billboards

How people FEEL about billboard advertising in El Paso County?

The table below represents responses to questions from 1,012 people about consumer attitudes towards outdoor advertisements in El Paso County, TX. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Texas.

I feel that billboards El PasoAnthonyCanutilloFabensSan Elizario
Are a COOL way to advertise. 78% 75% 66% 76% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 58% 64% 72% 60% 72%
Are a good way to LEARN about SALES and EVENTS 58% 63% 55% 62% 57%
Often catch my ATTENTION 68% 74% 80% 75% 80%
Advertisements on digital billboards stand out more than advertisements online. 76% 65% 68% 68% 73%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 52% 47% 51% 52% 49%
Make the city look more MODERN. 65% 62% 74% 72%
..Are visually APPEALING 66% 70% 61% 62% 75%
Are an effective way to alert the community about SEVERE WEATHER conditions. 77% 89% 86% 88% 84%
Are an effective way to alert the community about MISSING CHILDREN. 90% 88% 89% 85% 93%
Provide CURRENT and RELEVANT information. 69% 72% 79% 62% 75%