Out-of-Home Advertising in Hidalgo County, TX

Billboard advertising rentals in Hidalgo County including local market research. Detailed breakdowns of Hidalgo ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Hidalgo County. 

 Frequently Asked Questions 

Billboards in Hidalgo price out anywhere from $361 per 4 weeks for smaller posters to as much as $5,591 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Texas billboards. Fabrication costs ~$850. If you rent a billboard in Hidalgo County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Hidalgo County ooh pricing

Take a look at our Hidalgo ooh market research by city below. Dollar for dollar, ooh advertisements in Hidalgo are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Hidalgo

Big and small

Texas 4-week Median Advertising Cost of Bulletins Average Price: $2,886

Bulletins in Hidalgo

The largest outdoor media in Texas, Bulletins prices start at $1,262 and go up to $4,960, depending on location.

Texas OOH Average Price: $2,439

Digital Billboards in Hidalgo County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,481 up to $5,053 for premium Texas outdoor ad space.

Advertising on Buses in TexasAverage Price: $566

Bus Panels in Hidalgo, TX

Bus panels come in 4 standard sizes, the smallest size costs $401 while the largest full side panel displays can cost as much as $675 every 4 weeks.

Texas Advertising PostersAverage Price: $802

Posters Advertising in Hidalgo

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $609 while some locations can cost $968.

What did people do after seeing Hidalgo billboards?

We conducted an outdoor advertising survey throughout the major cities in Hidalgo County, TX. Conducted from Mcallen to Edinburg to Mission to Pharr to Weslaco, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,132 people in these Hidalgo cities about their own personal experiences with outdoor advertising.

Have you ever... McallenEdinburgMissionPharrWeslaco
Discussed billboard ads you've seen with friends or family 30% 33% 37% 38% 41%
Recommended the advertiser to others 8% 8% 11% 6% 11%
Attended a local event because of a billboard 11% 15% 9% 7% 10%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 18% 25% 25% 19% 24%
Made a purchase at the business advertised 21% 19% 21% 14% 16%
Watched event on television because of a billboard 14% 10% 14% 13% 18%
Tuned in to the radio station featured on a billboard 9% 14% 18% 5% 7%
Visited an advertiser website because of billboards 23% 22% 12% 14% 25%
Googled or otherwise searched online for more details about the message 24% 17% 20% 10% 19%
Googled or otherwise searched online for more details about the advertiser 19% 19% 12% 14% 19%
Accessed a coupon on a billboard from your mobile device 8% 5% 10% 5% 10%

The Texas counties surrounding Hidalgo cover a lot of area as well. If you're exclusively seeking billboards in Hidalgo County, the cities of Edinburg, Mission, and Pharr will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Hidalgo Billboards

How people FEEL about billboard advertising in Hidalgo County?

The table below represents responses to questions from 958 people about consumer attitudes towards outdoor advertisements in Hidalgo County, TX. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Texas.

I feel that billboards McallenEdinburgMissionPharrWeslaco
Are a COOL way to advertise. 74% 76% 65% 77% 75%
Are a good way to LEARN about NEW BUSINESSES in the area 74% 55% 71% 73% 57%
Are a good way to LEARN about SALES and EVENTS 65% 64% 53% 62% 64%
Often catch my ATTENTION 74% 81% 71% 72% 73%
Advertisements on digital billboards stand out more than advertisements online. 74% 74% 75% 75% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 49% 44% 35% 41% 36%
Make the city look more MODERN. 73% 69% 65% 65%
..Are visually APPEALING 72% 61% 69% 63% 75%
Are an effective way to alert the community about SEVERE WEATHER conditions. 81% 77% 90% 80% 81%
Are an effective way to alert the community about MISSING CHILDREN. 84% 89% 86% 88% 88%
Provide CURRENT and RELEVANT information. 60% 60% 68% 77% 60%