Out-of-Home Advertising in Dallas County, TX

Billboard advertising rentals in Dallas County including local market research. Detailed breakdowns of Dallas ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Dallas County. 

 Frequently Asked Questions 

Billboards in Dallas price out anywhere from $373 per 4 weeks for smaller posters to as much as $5,782 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Texas billboards. Fabrication costs ~$850. If you rent a billboard in Dallas County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Dallas County ooh pricing

Take a look at our Dallas ooh market research by city below. Dollar for dollar, ooh advertisements in Dallas are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Dallas

Big and small

Texas 4-week Median Advertising Cost of Bulletins Average Price: $2,984

Bulletins in Dallas

The largest outdoor media in Texas, Bulletins prices start at $1,306 and go up to $5,129, depending on location.

Texas OOH Average Price: $2,430

Digital Billboards in Dallas County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,476 up to $5,034 for premium Texas outdoor ad space.

Advertising on Buses in TexasAverage Price: $556

Bus Panels in Dallas, TX

Bus panels come in 4 standard sizes, the smallest size costs $394 while the largest full side panel displays can cost as much as $663 every 4 weeks.

Texas Advertising PostersAverage Price: $750

Posters Advertising in Dallas

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $569 while some locations can cost $905.

What did people do after seeing Dallas billboards?

We conducted an outdoor advertising survey throughout the major cities in Dallas County, TX. Conducted from Dallas to Garland to Irving to Grand Prairie to Mesquite, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,113 people in these Dallas cities about their own personal experiences with outdoor advertising.

Have you ever... DallasGarlandIrvingGrand PrairieMesquite
Discussed billboard ads you've seen with friends or family 34% 34% 30% 45% 33%
Recommended the advertiser to others 6% 7% 11% 4% 4%
Attended a local event because of a billboard 8% 13% 8% 8% 10%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 21% 15% 26% 23% 23%
Made a purchase at the business advertised 21% 21% 18% 13% 18%
Watched event on television because of a billboard 18% 16% 15% 14% 14%
Tuned in to the radio station featured on a billboard 18% 9% 15% 7% 17%
Visited an advertiser website because of billboards 14% 14% 17% 15% 23%
Googled or otherwise searched online for more details about the message 26% 14% 19% 12% 17%
Googled or otherwise searched online for more details about the advertiser 18% 15% 18% 14% 16%
Accessed a coupon on a billboard from your mobile device 7% 6% 7% 10% 5%

The Texas counties surrounding Dallas cover a lot of area as well. If you're exclusively seeking billboards in Dallas County, the cities of Garland, Irving, and Grand Prairie will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Dallas Billboards

How people FEEL about billboard advertising in Dallas County?

The table below represents responses to questions from 955 people about consumer attitudes towards outdoor advertisements in Dallas County, TX. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Texas.

I feel that billboards DallasGarlandIrvingGrand PrairieMesquite
Are a COOL way to advertise. 67% 66% 76% 69% 68%
Are a good way to LEARN about NEW BUSINESSES in the area 75% 55% 67% 65% 58%
Are a good way to LEARN about SALES and EVENTS 67% 67% 62% 56% 59%
Often catch my ATTENTION 72% 80% 70% 79% 82%
Advertisements on digital billboards stand out more than advertisements online. 67% 72% 65% 73% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 39% 42% 41% 48% 45%
Make the city look more MODERN. 73% 62% 74% 63%
..Are visually APPEALING 69% 73% 69% 76% 74%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 84% 78% 90% 86%
Are an effective way to alert the community about MISSING CHILDREN. 89% 92% 88% 88% 91%
Provide CURRENT and RELEVANT information. 74% 62% 67% 83% 76%