Out-of-Home Advertising in Dickson County, TN

Billboard advertising rentals in Dickson County including local market research. Detailed breakdowns of Dickson ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Dickson County. 

 Frequently Asked Questions 

Billboards in Dickson price out anywhere from $385 per 4 weeks for smaller posters to as much as $5,971 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Tennessee billboards. Fabrication costs ~$850. If you rent a billboard in Dickson County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Dickson County ooh pricing

Take a look at our Dickson ooh market research by city below. Dollar for dollar, ooh advertisements in Dickson are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Dickson

Big and small

Tennessee 4-week Median Advertising Cost of Bulletins Average Price: $3,082

Bulletins in Dickson

The largest outdoor media in Tennessee, Bulletins prices start at $1,348 and go up to $5,297, depending on location.

Tennessee OOH Average Price: $2,475

Digital Billboards in Dickson County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,503 up to $5,127 for premium Tennessee outdoor ad space.

Advertising on Buses in TennesseeAverage Price: $547

Bus Panels in Dickson, TN

Bus panels come in 4 standard sizes, the smallest size costs $387 while the largest full side panel displays can cost as much as $652 every 4 weeks.

Tennessee Advertising PostersAverage Price: $821

Posters Advertising in Dickson

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $623 while some locations can cost $990.

What did people do after seeing Dickson billboards?

We conducted an outdoor advertising survey throughout the major cities in Dickson County, TN. Conducted from Dickson to Cumberland Furnace to White Bluff to Burns to Charlotte, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,094 people in these Dickson cities about their own personal experiences with outdoor advertising.

Have you ever... DicksonCumberland FurnaceWhite BluffBurnsCharlotte
Discussed billboard ads you've seen with friends or family 28% 26% 39% 27% 44%
Recommended the advertiser to others 12% 10% 12% 9% 3%
Attended a local event because of a billboard 11% 14% 7% 16% 14%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 15% 24% 10% 21% 27%
Made a purchase at the business advertised 21% 16% 11% 19% 13%
Watched event on television because of a billboard 17% 15% 16% 12% 14%
Tuned in to the radio station featured on a billboard 8% 12% 17% 6% 6%
Visited an advertiser website because of billboards 24% 16% 24% 19% 23%
Googled or otherwise searched online for more details about the message 15% 20% 10% 15% 19%
Googled or otherwise searched online for more details about the advertiser 12% 14% 12% 17% 16%
Accessed a coupon on a billboard from your mobile device 11% 7% 6% 8% 9%

The Tennessee counties surrounding Dickson cover a lot of area as well. If you're exclusively seeking billboards in Dickson County, the cities of Cumberland Furnace, White Bluff, and Burns will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Dickson Billboards

How people FEEL about billboard advertising in Dickson County?

The table below represents responses to questions from 972 people about consumer attitudes towards outdoor advertisements in Dickson County, TN. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Tennessee.

I feel that billboards DicksonCumberland FurnaceWhite BluffBurnsCharlotte
Are a COOL way to advertise. 73% 78% 77% 78% 76%
Are a good way to LEARN about NEW BUSINESSES in the area 57% 67% 72% 61% 64%
Are a good way to LEARN about SALES and EVENTS 58% 66% 54% 63% 67%
Often catch my ATTENTION 74% 71% 83% 79% 85%
Advertisements on digital billboards stand out more than advertisements online. 70% 74% 68% 69% 74%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 47% 41% 41% 46% 44%
Make the city look more MODERN. 65% 62% 65% 71%
..Are visually APPEALING 69% 72% 66% 61% 63%
Are an effective way to alert the community about SEVERE WEATHER conditions. 88% 90% 86% 81% 85%
Are an effective way to alert the community about MISSING CHILDREN. 86% 89% 93% 92% 87%
Provide CURRENT and RELEVANT information. 62% 75% 79% 69% 78%