Out-of-Home Advertising in Suffolk County, NY

Billboard advertising rentals in Suffolk County including local market research. Detailed breakdowns of Suffolk ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Suffolk County. 

 Frequently Asked Questions 

Billboards in Suffolk price out anywhere from $379 per 4 weeks for smaller posters to as much as $5,876 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New York billboards. Fabrication costs ~$850. If you rent a billboard in Suffolk County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Suffolk County ooh pricing

Take a look at our Suffolk ooh market research by city below. Dollar for dollar, ooh advertisements in Suffolk are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Suffolk

Big and small

New York 4-week Median Advertising Cost of Bulletins Average Price: $3,033

Bulletins in Suffolk

The largest outdoor media in New York, Bulletins prices start at $1,327 and go up to $5,213, depending on location.

New York OOH Average Price: $2,630

Digital Billboards in Suffolk County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,597 up to $5,447 for premium New York outdoor ad space.

Advertising on Buses in New YorkAverage Price: $596

Bus Panels in Suffolk, NY

Bus panels come in 4 standard sizes, the smallest size costs $422 while the largest full side panel displays can cost as much as $710 every 4 weeks.

New York Advertising PostersAverage Price: $756

Posters Advertising in Suffolk

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $574 while some locations can cost $912.

What did people do after seeing Suffolk billboards?

We conducted an outdoor advertising survey throughout the major cities in Suffolk County, NY. Conducted from Babylon to Huntington to Smithtown to Islip to Brentwood, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,192 people in these Suffolk cities about their own personal experiences with outdoor advertising.

Have you ever... BabylonHuntingtonSmithtownIslipBrentwood
Discussed billboard ads you've seen with friends or family 40% 38% 38% 27% 38%
Recommended the advertiser to others 11% 4% 12% 12% 7%
Attended a local event because of a billboard 10% 10% 7% 14% 11%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 12% 24% 21% 22% 21%
Made a purchase at the business advertised 15% 20% 10% 10% 12%
Watched event on television because of a billboard 13% 15% 17% 12% 13%
Tuned in to the radio station featured on a billboard 20% 15% 11% 17% 12%
Visited an advertiser website because of billboards 11% 14% 24% 21% 22%
Googled or otherwise searched online for more details about the message 21% 14% 24% 21% 15%
Googled or otherwise searched online for more details about the advertiser 19% 18% 13% 16% 12%
Accessed a coupon on a billboard from your mobile device 7% 10% 12% 5% 9%

The New York counties surrounding Suffolk cover a lot of area as well. If you're exclusively seeking billboards in Suffolk County, the cities of Huntington, Smithtown, and Islip will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Suffolk Billboards

How people FEEL about billboard advertising in Suffolk County?

The table below represents responses to questions from 1,033 people about consumer attitudes towards outdoor advertisements in Suffolk County, NY. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New York.

I feel that billboards BabylonHuntingtonSmithtownIslipBrentwood
Are a COOL way to advertise. 70% 72% 73% 76% 78%
Are a good way to LEARN about NEW BUSINESSES in the area 58% 73% 56% 56% 65%
Are a good way to LEARN about SALES and EVENTS 60% 60% 59% 61% 68%
Often catch my ATTENTION 68% 75% 76% 77% 82%
Advertisements on digital billboards stand out more than advertisements online. 66% 73% 72% 76% 70%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 36% 45% 42% 38% 35%
Make the city look more MODERN. 64% 67% 71% 72%
..Are visually APPEALING 64% 61% 78% 75% 75%
Are an effective way to alert the community about SEVERE WEATHER conditions. 81% 82% 88% 78% 87%
Are an effective way to alert the community about MISSING CHILDREN. 88% 90% 88% 84% 86%
Provide CURRENT and RELEVANT information. 72% 63% 80% 83% 84%