Out-of-Home Advertising in Cortland County, NY

Billboard advertising rentals in Cortland County including local market research. Detailed breakdowns of Cortland ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Cortland County. 

 Frequently Asked Questions 

Billboards in Cortland price out anywhere from $332 per 4 weeks for smaller posters to as much as $5,149 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New York billboards. Fabrication costs ~$850. If you rent a billboard in Cortland County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Cortland County ooh pricing

Take a look at our Cortland ooh market research by city below. Dollar for dollar, ooh advertisements in Cortland are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Cortland

Big and small

New York 4-week Median Advertising Cost of Bulletins Average Price: $2,658

Bulletins in Cortland

The largest outdoor media in New York, Bulletins prices start at $1,163 and go up to $4,568, depending on location.

New York OOH Average Price: $2,679

Digital Billboards in Cortland County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,627 up to $5,550 for premium New York outdoor ad space.

Advertising on Buses in New YorkAverage Price: $599

Bus Panels in Cortland, NY

Bus panels come in 4 standard sizes, the smallest size costs $424 while the largest full side panel displays can cost as much as $713 every 4 weeks.

New York Advertising PostersAverage Price: $700

Posters Advertising in Cortland

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $531 while some locations can cost $844.

What did people do after seeing Cortland billboards?

We conducted an outdoor advertising survey throughout the major cities in Cortland County, NY. Conducted from Cortland to Homer to Mc Graw to Marathon to Preble, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,197 people in these Cortland cities about their own personal experiences with outdoor advertising.

Have you ever... CortlandHomerMc GrawMarathonPreble
Discussed billboard ads you've seen with friends or family 37% 44% 37% 30% 36%
Recommended the advertiser to others 8% 12% 10% 5% 5%
Attended a local event because of a billboard 10% 10% 7% 5% 15%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 21% 26% 12% 23% 21%
Made a purchase at the business advertised 17% 17% 18% 15% 10%
Watched event on television because of a billboard 14% 18% 17% 11% 10%
Tuned in to the radio station featured on a billboard 18% 20% 14% 10% 8%
Visited an advertiser website because of billboards 16% 10% 23% 17% 19%
Googled or otherwise searched online for more details about the message 26% 22% 13% 22% 21%
Googled or otherwise searched online for more details about the advertiser 14% 17% 19% 16% 18%
Accessed a coupon on a billboard from your mobile device 12% 7% 12% 12% 6%

The New York counties surrounding Cortland cover a lot of area as well. If you're exclusively seeking billboards in Cortland County, the cities of Homer, Mc Graw, and Marathon will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Cortland Billboards

How people FEEL about billboard advertising in Cortland County?

The table below represents responses to questions from 1,053 people about consumer attitudes towards outdoor advertisements in Cortland County, NY. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New York.

I feel that billboards CortlandHomerMc GrawMarathonPreble
Are a COOL way to advertise. 76% 65% 66% 70% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 64% 55% 73% 70% 58%
Are a good way to LEARN about SALES and EVENTS 66% 59% 62% 65% 69%
Often catch my ATTENTION 72% 72% 72% 81% 81%
Advertisements on digital billboards stand out more than advertisements online. 73% 66% 75% 69% 70%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 37% 35% 35% 54% 52%
Make the city look more MODERN. 73% 74% 69% 69%
..Are visually APPEALING 72% 63% 75% 62% 62%
Are an effective way to alert the community about SEVERE WEATHER conditions. 78% 84% 85% 83% 84%
Are an effective way to alert the community about MISSING CHILDREN. 90% 88% 89% 85% 88%
Provide CURRENT and RELEVANT information. 85% 79% 64% 63% 74%