Out-of-Home Advertising in Queens County, NY

Billboard advertising rentals in Queens County including local market research. Detailed breakdowns of Queens ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Queens County. 

 Frequently Asked Questions 

Billboards in Queens price out anywhere from $375 per 4 weeks for smaller posters to as much as $5,809 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New York billboards. Fabrication costs ~$850. If you rent a billboard in Queens County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Queens County ooh pricing

Take a look at our Queens ooh market research by city below. Dollar for dollar, ooh advertisements in Queens are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Queens

Big and small

New York 4-week Median Advertising Cost of Bulletins Average Price: $2,998

Bulletins in Queens

The largest outdoor media in New York, Bulletins prices start at $1,312 and go up to $5,153, depending on location.

New York OOH Average Price: $2,706

Digital Billboards in Queens County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,643 up to $5,606 for premium New York outdoor ad space.

Advertising on Buses in New YorkAverage Price: $492

Bus Panels in Queens, NY

Bus panels come in 4 standard sizes, the smallest size costs $349 while the largest full side panel displays can cost as much as $587 every 4 weeks.

New York Advertising PostersAverage Price: $717

Posters Advertising in Queens

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $544 while some locations can cost $865.

What did people do after seeing Queens billboards?

We conducted an outdoor advertising survey throughout the major cities in Queens County, NY. Conducted from Jamaica to Astoria to Forest Hills to Ridgewood to Elmhurst, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 985 people in these Queens cities about their own personal experiences with outdoor advertising.

Have you ever... JamaicaAstoriaForest HillsRidgewoodElmhurst
Discussed billboard ads you've seen with friends or family 41% 29% 43% 35% 33%
Recommended the advertiser to others 9% 3% 7% 11% 6%
Attended a local event because of a billboard 9% 7% 6% 12% 6%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 25% 17% 20% 21% 17%
Made a purchase at the business advertised 21% 17% 20% 13% 10%
Watched event on television because of a billboard 14% 18% 16% 14% 15%
Tuned in to the radio station featured on a billboard 8% 16% 6% 20% 8%
Visited an advertiser website because of billboards 10% 23% 14% 12% 25%
Googled or otherwise searched online for more details about the message 10% 16% 19% 13% 26%
Googled or otherwise searched online for more details about the advertiser 18% 19% 12% 18% 11%
Accessed a coupon on a billboard from your mobile device 12% 9% 9% 11% 11%

The New York counties surrounding Queens cover a lot of area as well. If you're exclusively seeking billboards in Queens County, the cities of Astoria, Forest Hills, and Ridgewood will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Queens Billboards

How people FEEL about billboard advertising in Queens County?

The table below represents responses to questions from 1,063 people about consumer attitudes towards outdoor advertisements in Queens County, NY. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New York.

I feel that billboards JamaicaAstoriaForest HillsRidgewoodElmhurst
Are a COOL way to advertise. 78% 76% 76% 71% 67%
Are a good way to LEARN about NEW BUSINESSES in the area 70% 72% 65% 61% 66%
Are a good way to LEARN about SALES and EVENTS 60% 59% 54% 52% 58%
Often catch my ATTENTION 80% 77% 70% 79% 85%
Advertisements on digital billboards stand out more than advertisements online. 75% 65% 65% 70% 70%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 38% 39% 39% 40% 36%
Make the city look more MODERN. 69% 73% 67% 68%
..Are visually APPEALING 66% 64% 76% 78% 69%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 79% 82% 90% 89%
Are an effective way to alert the community about MISSING CHILDREN. 87% 89% 89% 85% 92%
Provide CURRENT and RELEVANT information. 65% 83% 75% 66% 77%