Out-of-Home Advertising in Rockland County, NY

Billboard advertising rentals in Rockland County including local market research. Detailed breakdowns of Rockland ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Rockland County. 

 Frequently Asked Questions 

Billboards in Rockland price out anywhere from $354 per 4 weeks for smaller posters to as much as $5,484 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New York billboards. Fabrication costs ~$850. If you rent a billboard in Rockland County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Rockland County ooh pricing

Take a look at our Rockland ooh market research by city below. Dollar for dollar, ooh advertisements in Rockland are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Rockland

Big and small

New York 4-week Median Advertising Cost of Bulletins Average Price: $2,831

Bulletins in Rockland

The largest outdoor media in New York, Bulletins prices start at $1,238 and go up to $4,865, depending on location.

New York OOH Average Price: $2,304

Digital Billboards in Rockland County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,399 up to $4,773 for premium New York outdoor ad space.

Advertising on Buses in New YorkAverage Price: $486

Bus Panels in Rockland, NY

Bus panels come in 4 standard sizes, the smallest size costs $344 while the largest full side panel displays can cost as much as $579 every 4 weeks.

New York Advertising PostersAverage Price: $788

Posters Advertising in Rockland

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $598 while some locations can cost $950.

What did people do after seeing Rockland billboards?

We conducted an outdoor advertising survey throughout the major cities in Rockland County, NY. Conducted from Haverstraw to Spring Valley to Stony Point to Suffern to West Haverstraw, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 971 people in these Rockland cities about their own personal experiences with outdoor advertising.

Have you ever... HaverstrawSpring ValleyStony PointSuffernWest Haverstraw
Discussed billboard ads you've seen with friends or family 44% 45% 43% 45% 30%
Recommended the advertiser to others 9% 5% 8% 12% 11%
Attended a local event because of a billboard 13% 7% 9% 14% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 22% 25% 20% 25% 14%
Made a purchase at the business advertised 12% 16% 21% 14% 10%
Watched event on television because of a billboard 18% 15% 10% 13% 10%
Tuned in to the radio station featured on a billboard 5% 17% 20% 9% 20%
Visited an advertiser website because of billboards 14% 21% 15% 16% 10%
Googled or otherwise searched online for more details about the message 17% 15% 16% 19% 19%
Googled or otherwise searched online for more details about the advertiser 18% 13% 18% 17% 15%
Accessed a coupon on a billboard from your mobile device 10% 12% 11% 5% 6%

The New York counties surrounding Rockland cover a lot of area as well. If you're exclusively seeking billboards in Rockland County, the cities of Spring Valley, Stony Point, and Suffern will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Rockland Billboards

How people FEEL about billboard advertising in Rockland County?

The table below represents responses to questions from 905 people about consumer attitudes towards outdoor advertisements in Rockland County, NY. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New York.

I feel that billboards HaverstrawSpring ValleyStony PointSuffernWest Haverstraw
Are a COOL way to advertise. 68% 69% 74% 77% 75%
Are a good way to LEARN about NEW BUSINESSES in the area 67% 75% 65% 62% 60%
Are a good way to LEARN about SALES and EVENTS 65% 53% 53% 69% 67%
Often catch my ATTENTION 70% 83% 81% 80% 71%
Advertisements on digital billboards stand out more than advertisements online. 72% 70% 75% 65% 65%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 52% 50% 35% 35% 47%
Make the city look more MODERN. 66% 67% 62% 69%
..Are visually APPEALING 63% 63% 75% 64% 62%
Are an effective way to alert the community about SEVERE WEATHER conditions. 85% 77% 87% 88% 86%
Are an effective way to alert the community about MISSING CHILDREN. 93% 85% 87% 86% 85%
Provide CURRENT and RELEVANT information. 83% 82% 65% 82% 66%