Out-of-Home Advertising in Ulster County, NY

Billboard advertising rentals in Ulster County including local market research. Detailed breakdowns of Ulster ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Ulster County. 

 Frequently Asked Questions 

Billboards in Ulster price out anywhere from $352 per 4 weeks for smaller posters to as much as $5,454 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New York billboards. Fabrication costs ~$850. If you rent a billboard in Ulster County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Ulster County ooh pricing

Take a look at our Ulster ooh market research by city below. Dollar for dollar, ooh advertisements in Ulster are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Ulster

Big and small

New York 4-week Median Advertising Cost of Bulletins Average Price: $2,815

Bulletins in Ulster

The largest outdoor media in New York, Bulletins prices start at $1,232 and go up to $4,838, depending on location.

New York OOH Average Price: $2,789

Digital Billboards in Ulster County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,693 up to $5,777 for premium New York outdoor ad space.

Advertising on Buses in New YorkAverage Price: $559

Bus Panels in Ulster, NY

Bus panels come in 4 standard sizes, the smallest size costs $396 while the largest full side panel displays can cost as much as $666 every 4 weeks.

New York Advertising PostersAverage Price: $698

Posters Advertising in Ulster

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $530 while some locations can cost $842.

What did people do after seeing Ulster billboards?

We conducted an outdoor advertising survey throughout the major cities in Ulster County, NY. Conducted from Wallkill to Kingston to Saugerties to Milton to New Paltz, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,118 people in these Ulster cities about their own personal experiences with outdoor advertising.

Have you ever... WallkillKingstonSaugertiesMiltonNew Paltz
Discussed billboard ads you've seen with friends or family 27% 34% 30% 43% 42%
Recommended the advertiser to others 9% 11% 12% 7% 8%
Attended a local event because of a billboard 5% 5% 16% 16% 10%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 19% 30% 15% 13% 10%
Made a purchase at the business advertised 20% 12% 10% 19% 15%
Watched event on television because of a billboard 17% 12% 10% 11% 18%
Tuned in to the radio station featured on a billboard 17% 17% 18% 12% 10%
Visited an advertiser website because of billboards 22% 15% 23% 21% 13%
Googled or otherwise searched online for more details about the message 26% 15% 16% 17% 17%
Googled or otherwise searched online for more details about the advertiser 16% 14% 15% 16% 17%
Accessed a coupon on a billboard from your mobile device 6% 10% 11% 11% 9%

The New York counties surrounding Ulster cover a lot of area as well. If you're exclusively seeking billboards in Ulster County, the cities of Kingston, Saugerties, and Milton will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Ulster Billboards

How people FEEL about billboard advertising in Ulster County?

The table below represents responses to questions from 1,096 people about consumer attitudes towards outdoor advertisements in Ulster County, NY. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New York.

I feel that billboards WallkillKingstonSaugertiesMiltonNew Paltz
Are a COOL way to advertise. 77% 65% 71% 76% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 70% 67% 65% 66% 67%
Are a good way to LEARN about SALES and EVENTS 56% 67% 66% 67% 69%
Often catch my ATTENTION 68% 72% 74% 75% 81%
Advertisements on digital billboards stand out more than advertisements online. 76% 68% 67% 72% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 46% 49% 35% 41% 51%
Make the city look more MODERN. 64% 69% 70% 73%
..Are visually APPEALING 64% 78% 69% 77% 71%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 81% 85% 78% 79%
Are an effective way to alert the community about MISSING CHILDREN. 85% 93% 91% 86% 89%
Provide CURRENT and RELEVANT information. 73% 60% 82% 61% 60%