Billboards in Ulster price out anywhere from $352 per 4 weeks for smaller posters to as much as $5,454 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New York billboards. Fabrication costs ~$850. If you rent a billboard in Ulster County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Ulster County ooh pricing
Take a look at our Ulster ooh market research by city below. Dollar for dollar, ooh advertisements in Ulster are still one of the best ways to communicate your brand message. Billboards are most effective when used in conjunction with other forms of advertising media (online, tv, etc.).
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outdoor advertising Ulster
The largest outdoor media in New York, Bulletins prices start at $1,232 and go up to $4,838, depending on location.
Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,693 up to $5,777 for premium New York outdoor ad space.
Bus panels come in 4 standard sizes, the smallest size costs $396 while the largest full side panel displays can cost as much as $666 every 4 weeks.
Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $530 while some locations can cost $842.
We conducted an outdoor advertising survey throughout the major cities in Ulster County, NY. Conducted from Wallkill to Kingston to Saugerties to Milton to New Paltz, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,118 people in these Ulster cities about their own personal experiences with outdoor advertising.
| Have you ever... | Wallkill | Kingston | Saugerties | Milton | New Paltz |
|---|---|---|---|---|---|
| Discussed billboard ads you've seen with friends or family | 27% | 34% | 30% | 43% | 42% |
| Recommended the advertiser to others | 9% | 11% | 12% | 7% | 8% |
| Attended a local event because of a billboard | 5% | 5% | 16% | 16% | 10% |
| Visited a local business (e.g. restaurant) because it was advertised on a billboard | 19% | 30% | 15% | 13% | 10% |
| Made a purchase at the business advertised | 20% | 12% | 10% | 19% | 15% |
| Watched event on television because of a billboard | 17% | 12% | 10% | 11% | 18% |
| Tuned in to the radio station featured on a billboard | 17% | 17% | 18% | 12% | 10% |
| Visited an advertiser website because of billboards | 22% | 15% | 23% | 21% | 13% |
| Googled or otherwise searched online for more details about the message | 26% | 15% | 16% | 17% | 17% |
| Googled or otherwise searched online for more details about the advertiser | 16% | 14% | 15% | 16% | 17% |
| Accessed a coupon on a billboard from your mobile device | 6% | 10% | 11% | 11% | 9% |
The New York counties surrounding Ulster cover a lot of area as well. If you're exclusively seeking billboards in Ulster County, the cities of Kingston, Saugerties, and Milton will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.
The table below represents responses to questions from 1,096 people about consumer attitudes towards outdoor advertisements in Ulster County, NY. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New York.
| I feel that billboards | Wallkill | Kingston | Saugerties | Milton | New Paltz |
|---|---|---|---|---|---|
| Are a COOL way to advertise. | 77% | 65% | 71% | 76% | 69% |
| Are a good way to LEARN about NEW BUSINESSES in the area | 70% | 67% | 65% | 66% | 67% |
| Are a good way to LEARN about SALES and EVENTS | 56% | 67% | 66% | 67% | 69% |
| Often catch my ATTENTION | 68% | 72% | 74% | 75% | 81% |
| Advertisements on digital billboards stand out more than advertisements online. | 76% | 68% | 67% | 72% | 72% |
| Advertisements on digitial billboards stand out more than advertisements on TELEVISION | 46% | 49% | 35% | 41% | 51% |
| Make the city look more MODERN. | 64% | 69% | 70% | 73% | |
| ..Are visually APPEALING | 64% | 78% | 69% | 77% | 71% |
| Are an effective way to alert the community about SEVERE WEATHER conditions. | 84% | 81% | 85% | 78% | 79% |
| Are an effective way to alert the community about MISSING CHILDREN. | 85% | 93% | 91% | 86% | 89% |
| Provide CURRENT and RELEVANT information. | 73% | 60% | 82% | 61% | 60% |
Find Available Outdoor Advertising in Ulster County!