Out-of-Home Advertising in Dutchess County, NY

Billboard advertising rentals in Dutchess County including local market research. Detailed breakdowns of Dutchess ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Dutchess County. 

 Frequently Asked Questions 

Billboards in Dutchess price out anywhere from $322 per 4 weeks for smaller posters to as much as $4,994 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New York billboards. Fabrication costs ~$850. If you rent a billboard in Dutchess County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Dutchess County ooh pricing

Take a look at our Dutchess ooh market research by city below. Dollar for dollar, ooh advertisements in Dutchess are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Dutchess

Big and small

New York 4-week Median Advertising Cost of Bulletins Average Price: $2,577

Bulletins in Dutchess

The largest outdoor media in New York, Bulletins prices start at $1,128 and go up to $4,430, depending on location.

New York OOH Average Price: $2,337

Digital Billboards in Dutchess County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,419 up to $4,842 for premium New York outdoor ad space.

Advertising on Buses in New YorkAverage Price: $498

Bus Panels in Dutchess, NY

Bus panels come in 4 standard sizes, the smallest size costs $353 while the largest full side panel displays can cost as much as $593 every 4 weeks.

New York Advertising PostersAverage Price: $806

Posters Advertising in Dutchess

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $611 while some locations can cost $972.

What did people do after seeing Dutchess billboards?

We conducted an outdoor advertising survey throughout the major cities in Dutchess County, NY. Conducted from Poughkeepsie to Fishkill to Hyde Park to Beacon to Red Hook, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 995 people in these Dutchess cities about their own personal experiences with outdoor advertising.

Have you ever... PoughkeepsieFishkillHyde ParkBeaconRed Hook
Discussed billboard ads you've seen with friends or family 42% 40% 32% 30% 37%
Recommended the advertiser to others 12% 8% 11% 12% 6%
Attended a local event because of a billboard 6% 14% 11% 7% 15%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 11% 14% 10% 27% 12%
Made a purchase at the business advertised 14% 12% 12% 14% 19%
Watched event on television because of a billboard 14% 18% 12% 14% 17%
Tuned in to the radio station featured on a billboard 17% 19% 16% 7% 16%
Visited an advertiser website because of billboards 22% 17% 10% 15% 13%
Googled or otherwise searched online for more details about the message 18% 26% 22% 18% 10%
Googled or otherwise searched online for more details about the advertiser 18% 19% 18% 15% 16%
Accessed a coupon on a billboard from your mobile device 11% 7% 5% 7% 10%

The New York counties surrounding Dutchess cover a lot of area as well. If you're exclusively seeking billboards in Dutchess County, the cities of Fishkill, Hyde Park, and Beacon will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Dutchess Billboards

How people FEEL about billboard advertising in Dutchess County?

The table below represents responses to questions from 918 people about consumer attitudes towards outdoor advertisements in Dutchess County, NY. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New York.

I feel that billboards PoughkeepsieFishkillHyde ParkBeaconRed Hook
Are a COOL way to advertise. 70% 71% 78% 66% 77%
Are a good way to LEARN about NEW BUSINESSES in the area 58% 75% 65% 61% 74%
Are a good way to LEARN about SALES and EVENTS 52% 52% 53% 62% 65%
Often catch my ATTENTION 82% 75% 69% 84% 82%
Advertisements on digital billboards stand out more than advertisements online. 68% 70% 71% 69% 73%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 53% 54% 51% 39% 35%
Make the city look more MODERN. 63% 72% 72% 74%
..Are visually APPEALING 75% 76% 71% 69% 63%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 87% 82% 82% 83%
Are an effective way to alert the community about MISSING CHILDREN. 91% 85% 86% 93% 90%
Provide CURRENT and RELEVANT information. 73% 70% 79% 85% 76%