Out-of-Home Advertising in Tompkins County, NY

Billboard advertising rentals in Tompkins County including local market research. Detailed breakdowns of Tompkins ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Tompkins County. 

 Frequently Asked Questions 

Billboards in Tompkins price out anywhere from $388 per 4 weeks for smaller posters to as much as $6,013 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New York billboards. Fabrication costs ~$850. If you rent a billboard in Tompkins County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Tompkins County ooh pricing

Take a look at our Tompkins ooh market research by city below. Dollar for dollar, ooh advertisements in Tompkins are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Tompkins

Big and small

New York 4-week Median Advertising Cost of Bulletins Average Price: $3,103

Bulletins in Tompkins

The largest outdoor media in New York, Bulletins prices start at $1,358 and go up to $5,334, depending on location.

New York OOH Average Price: $2,741

Digital Billboards in Tompkins County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,664 up to $5,678 for premium New York outdoor ad space.

Advertising on Buses in New YorkAverage Price: $576

Bus Panels in Tompkins, NY

Bus panels come in 4 standard sizes, the smallest size costs $408 while the largest full side panel displays can cost as much as $686 every 4 weeks.

New York Advertising PostersAverage Price: $831

Posters Advertising in Tompkins

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $631 while some locations can cost $1,002.

What did people do after seeing Tompkins billboards?

We conducted an outdoor advertising survey throughout the major cities in Tompkins County, NY. Conducted from Ithaca to Dryden to Lansing to Groton to Newfield, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,152 people in these Tompkins cities about their own personal experiences with outdoor advertising.

Have you ever... IthacaDrydenLansingGrotonNewfield
Discussed billboard ads you've seen with friends or family 34% 39% 37% 36% 40%
Recommended the advertiser to others 12% 11% 11% 9% 10%
Attended a local event because of a billboard 12% 5% 15% 7% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 21% 15% 10% 17% 28%
Made a purchase at the business advertised 12% 18% 20% 20% 20%
Watched event on television because of a billboard 10% 13% 13% 16% 16%
Tuned in to the radio station featured on a billboard 11% 7% 7% 9% 10%
Visited an advertiser website because of billboards 14% 14% 11% 19% 20%
Googled or otherwise searched online for more details about the message 10% 22% 24% 27% 16%
Googled or otherwise searched online for more details about the advertiser 17% 14% 16% 13% 17%
Accessed a coupon on a billboard from your mobile device 5% 8% 6% 12% 9%

The New York counties surrounding Tompkins cover a lot of area as well. If you're exclusively seeking billboards in Tompkins County, the cities of Dryden, Lansing, and Groton will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Tompkins Billboards

How people FEEL about billboard advertising in Tompkins County?

The table below represents responses to questions from 1,077 people about consumer attitudes towards outdoor advertisements in Tompkins County, NY. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New York.

I feel that billboards IthacaDrydenLansingGrotonNewfield
Are a COOL way to advertise. 66% 77% 68% 69% 78%
Are a good way to LEARN about NEW BUSINESSES in the area 58% 55% 62% 55% 65%
Are a good way to LEARN about SALES and EVENTS 55% 63% 63% 65% 68%
Often catch my ATTENTION 71% 78% 80% 80% 81%
Advertisements on digital billboards stand out more than advertisements online. 65% 66% 74% 67% 68%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 41% 38% 48% 41% 38%
Make the city look more MODERN. 73% 72% 68% 64%
..Are visually APPEALING 72% 68% 68% 62% 76%
Are an effective way to alert the community about SEVERE WEATHER conditions. 79% 81% 78% 78% 82%
Are an effective way to alert the community about MISSING CHILDREN. 90% 89% 88% 92% 84%
Provide CURRENT and RELEVANT information. 73% 62% 83% 60% 66%