Out-of-Home Advertising in Putnam County, NY

Billboard advertising rentals in Putnam County including local market research. Detailed breakdowns of Putnam ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Putnam County. 

 Frequently Asked Questions 

Billboards in Putnam price out anywhere from $396 per 4 weeks for smaller posters to as much as $6,132 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New York billboards. Fabrication costs ~$850. If you rent a billboard in Putnam County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Putnam County ooh pricing

Take a look at our Putnam ooh market research by city below. Dollar for dollar, ooh advertisements in Putnam are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Putnam

Big and small

New York 4-week Median Advertising Cost of Bulletins Average Price: $3,165

Bulletins in Putnam

The largest outdoor media in New York, Bulletins prices start at $1,385 and go up to $5,440, depending on location.

New York OOH Average Price: $2,630

Digital Billboards in Putnam County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,597 up to $5,448 for premium New York outdoor ad space.

Advertising on Buses in New YorkAverage Price: $515

Bus Panels in Putnam, NY

Bus panels come in 4 standard sizes, the smallest size costs $365 while the largest full side panel displays can cost as much as $613 every 4 weeks.

New York Advertising PostersAverage Price: $834

Posters Advertising in Putnam

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $633 while some locations can cost $1,005.

What did people do after seeing Putnam billboards?

We conducted an outdoor advertising survey throughout the major cities in Putnam County, NY. Conducted from Carmel to Patterson to Putnam Valley to Garrison to Mahopac, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,029 people in these Putnam cities about their own personal experiences with outdoor advertising.

Have you ever... CarmelPattersonPutnam ValleyGarrisonMahopac
Discussed billboard ads you've seen with friends or family 27% 41% 30% 44% 26%
Recommended the advertiser to others 7% 6% 10% 10% 11%
Attended a local event because of a billboard 16% 10% 10% 16% 9%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 31% 16% 25% 21% 13%
Made a purchase at the business advertised 12% 19% 15% 14% 12%
Watched event on television because of a billboard 14% 15% 14% 18% 10%
Tuned in to the radio station featured on a billboard 19% 13% 8% 17% 17%
Visited an advertiser website because of billboards 21% 13% 12% 19% 13%
Googled or otherwise searched online for more details about the message 27% 11% 18% 24% 17%
Googled or otherwise searched online for more details about the advertiser 11% 16% 17% 11% 12%
Accessed a coupon on a billboard from your mobile device 10% 12% 8% 5% 8%

The New York counties surrounding Putnam cover a lot of area as well. If you're exclusively seeking billboards in Putnam County, the cities of Patterson, Putnam Valley, and Garrison will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Putnam Billboards

How people FEEL about billboard advertising in Putnam County?

The table below represents responses to questions from 1,033 people about consumer attitudes towards outdoor advertisements in Putnam County, NY. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New York.

I feel that billboards CarmelPattersonPutnam ValleyGarrisonMahopac
Are a COOL way to advertise. 71% 79% 78% 78% 74%
Are a good way to LEARN about NEW BUSINESSES in the area 62% 69% 71% 67% 66%
Are a good way to LEARN about SALES and EVENTS 63% 55% 53% 60% 52%
Often catch my ATTENTION 71% 78% 81% 68% 83%
Advertisements on digital billboards stand out more than advertisements online. 69% 66% 69% 74% 70%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 53% 40% 41% 53% 35%
Make the city look more MODERN. 74% 66% 66% 69%
..Are visually APPEALING 67% 63% 73% 78% 78%
Are an effective way to alert the community about SEVERE WEATHER conditions. 90% 78% 90% 84% 77%
Are an effective way to alert the community about MISSING CHILDREN. 87% 87% 87% 93% 86%
Provide CURRENT and RELEVANT information. 75% 69% 79% 78% 76%