Out-of-Home Advertising in Erie County, NY

Billboard advertising rentals in Erie County including local market research. Detailed breakdowns of Erie ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Erie County. 

 Frequently Asked Questions 

Billboards in Erie price out anywhere from $389 per 4 weeks for smaller posters to as much as $6,037 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New York billboards. Fabrication costs ~$850. If you rent a billboard in Erie County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Erie County ooh pricing

Take a look at our Erie ooh market research by city below. Dollar for dollar, ooh advertisements in Erie are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Erie

Big and small

New York 4-week Median Advertising Cost of Bulletins Average Price: $3,116

Bulletins in Erie

The largest outdoor media in New York, Bulletins prices start at $1,363 and go up to $5,355, depending on location.

New York OOH Average Price: $2,464

Digital Billboards in Erie County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,496 up to $5,105 for premium New York outdoor ad space.

Advertising on Buses in New YorkAverage Price: $525

Bus Panels in Erie, NY

Bus panels come in 4 standard sizes, the smallest size costs $372 while the largest full side panel displays can cost as much as $626 every 4 weeks.

New York Advertising PostersAverage Price: $737

Posters Advertising in Erie

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $559 while some locations can cost $889.

What did people do after seeing Erie billboards?

We conducted an outdoor advertising survey throughout the major cities in Erie County, NY. Conducted from Buffalo to Tonawanda to Hamburg to Lancaster to Clarence, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,050 people in these Erie cities about their own personal experiences with outdoor advertising.

Have you ever... BuffaloTonawandaHamburgLancasterClarence
Discussed billboard ads you've seen with friends or family 36% 37% 40% 31% 38%
Recommended the advertiser to others 9% 7% 8% 3% 3%
Attended a local event because of a billboard 15% 14% 6% 14% 10%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 14% 24% 31% 11% 14%
Made a purchase at the business advertised 20% 11% 18% 12% 19%
Watched event on television because of a billboard 10% 15% 10% 15% 18%
Tuned in to the radio station featured on a billboard 17% 10% 6% 8% 18%
Visited an advertiser website because of billboards 12% 20% 17% 18% 24%
Googled or otherwise searched online for more details about the message 27% 22% 24% 21% 16%
Googled or otherwise searched online for more details about the advertiser 12% 17% 19% 17% 17%
Accessed a coupon on a billboard from your mobile device 7% 12% 6% 8% 7%

The New York counties surrounding Erie cover a lot of area as well. If you're exclusively seeking billboards in Erie County, the cities of Tonawanda, Hamburg, and Lancaster will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Erie Billboards

How people FEEL about billboard advertising in Erie County?

The table below represents responses to questions from 968 people about consumer attitudes towards outdoor advertisements in Erie County, NY. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New York.

I feel that billboards BuffaloTonawandaHamburgLancasterClarence
Are a COOL way to advertise. 74% 66% 79% 68% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 67% 70% 62% 72% 59%
Are a good way to LEARN about SALES and EVENTS 61% 67% 54% 55% 57%
Often catch my ATTENTION 76% 84% 85% 69% 68%
Advertisements on digital billboards stand out more than advertisements online. 76% 66% 69% 73% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 38% 52% 35% 42% 51%
Make the city look more MODERN. 70% 64% 62% 73%
..Are visually APPEALING 69% 69% 77% 74% 68%
Are an effective way to alert the community about SEVERE WEATHER conditions. 85% 90% 82% 84% 77%
Are an effective way to alert the community about MISSING CHILDREN. 88% 88% 88% 93% 85%
Provide CURRENT and RELEVANT information. 70% 62% 69% 85% 70%