Out-of-Home Advertising in Schenectady County, NY

Billboard advertising rentals in Schenectady County including local market research. Detailed breakdowns of Schenectady ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Schenectady County. 

 Frequently Asked Questions 

Billboards in Schenectady price out anywhere from $347 per 4 weeks for smaller posters to as much as $5,381 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New York billboards. Fabrication costs ~$850. If you rent a billboard in Schenectady County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Schenectady County ooh pricing

Take a look at our Schenectady ooh market research by city below. Dollar for dollar, ooh advertisements in Schenectady are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Schenectady

Big and small

New York 4-week Median Advertising Cost of Bulletins Average Price: $2,777

Bulletins in Schenectady

The largest outdoor media in New York, Bulletins prices start at $1,215 and go up to $4,773, depending on location.

New York OOH Average Price: $2,619

Digital Billboards in Schenectady County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,590 up to $5,425 for premium New York outdoor ad space.

Advertising on Buses in New YorkAverage Price: $575

Bus Panels in Schenectady, NY

Bus panels come in 4 standard sizes, the smallest size costs $407 while the largest full side panel displays can cost as much as $685 every 4 weeks.

New York Advertising PostersAverage Price: $842

Posters Advertising in Schenectady

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $639 while some locations can cost $1,015.

What did people do after seeing Schenectady billboards?

We conducted an outdoor advertising survey throughout the major cities in Schenectady County, NY. Conducted from Schenectady to Duanesburg to Pattersonville to Rotterdam Junction to Alplaus, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,150 people in these Schenectady cities about their own personal experiences with outdoor advertising.

Have you ever... SchenectadyDuanesburgPattersonvilleRotterdam JunctionAlplaus
Discussed billboard ads you've seen with friends or family 30% 33% 40% 38% 36%
Recommended the advertiser to others 3% 7% 4% 9% 4%
Attended a local event because of a billboard 5% 10% 8% 12% 11%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 20% 19% 28% 20% 10%
Made a purchase at the business advertised 13% 17% 13% 10% 15%
Watched event on television because of a billboard 14% 14% 16% 15% 18%
Tuned in to the radio station featured on a billboard 15% 8% 7% 6% 11%
Visited an advertiser website because of billboards 10% 17% 12% 19% 25%
Googled or otherwise searched online for more details about the message 21% 24% 27% 15% 23%
Googled or otherwise searched online for more details about the advertiser 17% 18% 19% 12% 17%
Accessed a coupon on a billboard from your mobile device 10% 9% 8% 10% 6%

The New York counties surrounding Schenectady cover a lot of area as well. If you're exclusively seeking billboards in Schenectady County, the cities of Duanesburg, Pattersonville, and Rotterdam Junction will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Schenectady Billboards

How people FEEL about billboard advertising in Schenectady County?

The table below represents responses to questions from 1,029 people about consumer attitudes towards outdoor advertisements in Schenectady County, NY. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New York.

I feel that billboards SchenectadyDuanesburgPattersonvilleRotterdam JunctionAlplaus
Are a COOL way to advertise. 65% 78% 71% 74% 70%
Are a good way to LEARN about NEW BUSINESSES in the area 68% 65% 57% 55% 63%
Are a good way to LEARN about SALES and EVENTS 60% 60% 54% 66% 65%
Often catch my ATTENTION 85% 83% 80% 78% 76%
Advertisements on digital billboards stand out more than advertisements online. 76% 70% 70% 72% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 47% 39% 53% 39% 50%
Make the city look more MODERN. 71% 73% 68% 67%
..Are visually APPEALING 77% 61% 70% 63% 73%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 83% 80% 88% 79%
Are an effective way to alert the community about MISSING CHILDREN. 87% 90% 89% 86% 84%
Provide CURRENT and RELEVANT information. 67% 66% 85% 75% 61%