Out-of-Home Advertising in Franklin County, NY

Billboard advertising rentals in Franklin County including local market research. Detailed breakdowns of Franklin ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Franklin County. 

 Frequently Asked Questions 

Billboards in Franklin price out anywhere from $397 per 4 weeks for smaller posters to as much as $6,157 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New York billboards. Fabrication costs ~$850. If you rent a billboard in Franklin County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Franklin County ooh pricing

Take a look at our Franklin ooh market research by city below. Dollar for dollar, ooh advertisements in Franklin are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Franklin

Big and small

New York 4-week Median Advertising Cost of Bulletins Average Price: $3,178

Bulletins in Franklin

The largest outdoor media in New York, Bulletins prices start at $1,390 and go up to $5,462, depending on location.

New York OOH Average Price: $2,789

Digital Billboards in Franklin County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,693 up to $5,778 for premium New York outdoor ad space.

Advertising on Buses in New YorkAverage Price: $523

Bus Panels in Franklin, NY

Bus panels come in 4 standard sizes, the smallest size costs $371 while the largest full side panel displays can cost as much as $624 every 4 weeks.

New York Advertising PostersAverage Price: $810

Posters Advertising in Franklin

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $615 while some locations can cost $977.

What did people do after seeing Franklin billboards?

We conducted an outdoor advertising survey throughout the major cities in Franklin County, NY. Conducted from Malone to Tupper Lake to Saranac Lake to Hogansburg to North Bangor, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,046 people in these Franklin cities about their own personal experiences with outdoor advertising.

Have you ever... MaloneTupper LakeSaranac LakeHogansburgNorth Bangor
Discussed billboard ads you've seen with friends or family 34% 32% 30% 35% 31%
Recommended the advertiser to others 12% 11% 5% 8% 12%
Attended a local event because of a billboard 5% 12% 7% 16% 9%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 12% 10% 11% 12% 10%
Made a purchase at the business advertised 15% 20% 21% 13% 21%
Watched event on television because of a billboard 16% 13% 17% 17% 15%
Tuned in to the radio station featured on a billboard 7% 19% 15% 10% 9%
Visited an advertiser website because of billboards 16% 22% 11% 18% 22%
Googled or otherwise searched online for more details about the message 11% 21% 16% 16% 23%
Googled or otherwise searched online for more details about the advertiser 15% 18% 12% 13% 11%
Accessed a coupon on a billboard from your mobile device 8% 6% 6% 7% 10%

The New York counties surrounding Franklin cover a lot of area as well. If you're exclusively seeking billboards in Franklin County, the cities of Tupper Lake, Saranac Lake, and Hogansburg will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Franklin Billboards

How people FEEL about billboard advertising in Franklin County?

The table below represents responses to questions from 1,096 people about consumer attitudes towards outdoor advertisements in Franklin County, NY. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New York.

I feel that billboards MaloneTupper LakeSaranac LakeHogansburgNorth Bangor
Are a COOL way to advertise. 73% 65% 74% 66% 73%
Are a good way to LEARN about NEW BUSINESSES in the area 56% 74% 55% 64% 61%
Are a good way to LEARN about SALES and EVENTS 66% 59% 57% 56% 53%
Often catch my ATTENTION 70% 74% 68% 71% 84%
Advertisements on digital billboards stand out more than advertisements online. 72% 69% 68% 71% 74%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 37% 52% 35% 49% 50%
Make the city look more MODERN. 64% 69% 69% 62%
..Are visually APPEALING 74% 66% 67% 65% 63%
Are an effective way to alert the community about SEVERE WEATHER conditions. 87% 88% 89% 81% 89%
Are an effective way to alert the community about MISSING CHILDREN. 85% 88% 90% 87% 93%
Provide CURRENT and RELEVANT information. 64% 84% 73% 74% 74%