Out-of-Home Advertising in Franklin County, ID

Billboard advertising rentals in Franklin County including local market research. Detailed breakdowns of Franklin ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Franklin County. 

 Frequently Asked Questions 

Billboards in Franklin price out anywhere from $370 per 4 weeks for smaller posters to as much as $5,738 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Idaho billboards. Fabrication costs ~$850. If you rent a billboard in Franklin County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Franklin County ooh pricing

Take a look at our Franklin ooh market research by city below. Dollar for dollar, ooh advertisements in Franklin are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Franklin

Big and small

Idaho 4-week Median Advertising Cost of Bulletins Average Price: $2,961

Bulletins in Franklin

The largest outdoor media in Idaho, Bulletins prices start at $1,296 and go up to $5,090, depending on location.

Idaho OOH Average Price: $2,292

Digital Billboards in Franklin County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,392 up to $4,749 for premium Idaho outdoor ad space.

Advertising on Buses in IdahoAverage Price: $508

Bus Panels in Franklin, ID

Bus panels come in 4 standard sizes, the smallest size costs $360 while the largest full side panel displays can cost as much as $606 every 4 weeks.

Idaho Advertising PostersAverage Price: $772

Posters Advertising in Franklin

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $586 while some locations can cost $931.

What did people do after seeing Franklin billboards?

We conducted an outdoor advertising survey throughout the major cities in Franklin County, ID. Conducted from Preston to Franklin to Dayton to Weston to Clifton, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,016 people in these Franklin cities about their own personal experiences with outdoor advertising.

Have you ever... PrestonFranklinDaytonWestonClifton
Discussed billboard ads you've seen with friends or family 35% 39% 40% 34% 26%
Recommended the advertiser to others 3% 3% 6% 6% 11%
Attended a local event because of a billboard 5% 15% 10% 13% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 26% 24% 13% 18% 17%
Made a purchase at the business advertised 21% 13% 11% 10% 16%
Watched event on television because of a billboard 15% 12% 14% 12% 18%
Tuned in to the radio station featured on a billboard 6% 11% 8% 8% 13%
Visited an advertiser website because of billboards 20% 13% 10% 12% 15%
Googled or otherwise searched online for more details about the message 18% 15% 11% 17% 25%
Googled or otherwise searched online for more details about the advertiser 16% 18% 13% 11% 19%
Accessed a coupon on a billboard from your mobile device 5% 12% 6% 12% 6%

The Idaho counties surrounding Franklin cover a lot of area as well. If you're exclusively seeking billboards in Franklin County, the cities of Franklin, Dayton, and Weston will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Franklin Billboards

How people FEEL about billboard advertising in Franklin County?

The table below represents responses to questions from 901 people about consumer attitudes towards outdoor advertisements in Franklin County, ID. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Idaho.

I feel that billboards PrestonFranklinDaytonWestonClifton
Are a COOL way to advertise. 78% 76% 68% 70% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 60% 73% 73% 70% 63%
Are a good way to LEARN about SALES and EVENTS 55% 57% 61% 56% 55%
Often catch my ATTENTION 68% 70% 68% 68% 85%
Advertisements on digital billboards stand out more than advertisements online. 74% 72% 71% 74% 73%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 48% 49% 53% 49% 36%
Make the city look more MODERN. 65% 73% 73% 69%
..Are visually APPEALING 78% 64% 66% 61% 74%
Are an effective way to alert the community about SEVERE WEATHER conditions. 81% 80% 81% 88% 81%
Are an effective way to alert the community about MISSING CHILDREN. 85% 93% 92% 85% 93%
Provide CURRENT and RELEVANT information. 74% 85% 84% 64% 62%