Out-of-Home Advertising in Twin Falls County, ID

Billboard advertising rentals in Twin Falls County including local market research. Detailed breakdowns of Twin Falls ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Twin Falls County. 

 Frequently Asked Questions 

Billboards in Twin Falls price out anywhere from $370 per 4 weeks for smaller posters to as much as $5,740 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Idaho billboards. Fabrication costs ~$850. If you rent a billboard in Twin Falls County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Twin Falls County ooh pricing

Take a look at our Twin Falls ooh market research by city below. Dollar for dollar, ooh advertisements in Twin Falls are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Twin Falls

Big and small

Idaho 4-week Median Advertising Cost of Bulletins Average Price: $2,963

Bulletins in Twin Falls

The largest outdoor media in Idaho, Bulletins prices start at $1,296 and go up to $5,092, depending on location.

Idaho OOH Average Price: $2,339

Digital Billboards in Twin Falls County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,420 up to $4,845 for premium Idaho outdoor ad space.

Advertising on Buses in IdahoAverage Price: $567

Bus Panels in Twin Falls, ID

Bus panels come in 4 standard sizes, the smallest size costs $401 while the largest full side panel displays can cost as much as $675 every 4 weeks.

Idaho Advertising PostersAverage Price: $726

Posters Advertising in Twin Falls

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $551 while some locations can cost $876.

What did people do after seeing Twin Falls billboards?

We conducted an outdoor advertising survey throughout the major cities in Twin Falls County, ID. Conducted from Twin Falls to Buhl to Kimberly to Filer to Hansen, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,133 people in these Twin Falls cities about their own personal experiences with outdoor advertising.

Have you ever... Twin FallsBuhlKimberlyFilerHansen
Discussed billboard ads you've seen with friends or family 34% 29% 32% 35% 29%
Recommended the advertiser to others 5% 7% 6% 8% 10%
Attended a local event because of a billboard 7% 7% 12% 14% 9%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 17% 23% 24% 12% 12%
Made a purchase at the business advertised 18% 18% 21% 15% 20%
Watched event on television because of a billboard 18% 16% 14% 12% 16%
Tuned in to the radio station featured on a billboard 11% 18% 18% 7% 18%
Visited an advertiser website because of billboards 20% 18% 18% 22% 19%
Googled or otherwise searched online for more details about the message 13% 22% 23% 12% 23%
Googled or otherwise searched online for more details about the advertiser 14% 14% 15% 12% 17%
Accessed a coupon on a billboard from your mobile device 9% 9% 11% 5% 6%

The Idaho counties surrounding Twin Falls cover a lot of area as well. If you're exclusively seeking billboards in Twin Falls County, the cities of Buhl, Kimberly, and Filer will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Twin Falls Billboards

How people FEEL about billboard advertising in Twin Falls County?

The table below represents responses to questions from 919 people about consumer attitudes towards outdoor advertisements in Twin Falls County, ID. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Idaho.

I feel that billboards Twin FallsBuhlKimberlyFilerHansen
Are a COOL way to advertise. 68% 79% 70% 65% 70%
Are a good way to LEARN about NEW BUSINESSES in the area 65% 73% 63% 63% 69%
Are a good way to LEARN about SALES and EVENTS 65% 60% 62% 54% 63%
Often catch my ATTENTION 69% 79% 80% 84% 85%
Advertisements on digital billboards stand out more than advertisements online. 71% 69% 72% 74% 73%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 48% 37% 51% 41% 42%
Make the city look more MODERN. 65% 65% 67% 63%
..Are visually APPEALING 63% 71% 77% 73% 70%
Are an effective way to alert the community about SEVERE WEATHER conditions. 83% 90% 89% 88% 80%
Are an effective way to alert the community about MISSING CHILDREN. 92% 85% 86% 91% 85%
Provide CURRENT and RELEVANT information. 68% 64% 84% 81% 60%