Out-of-Home Advertising in Ada County, ID

Billboard advertising rentals in Ada County including local market research. Detailed breakdowns of Ada ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Ada County. 

 Frequently Asked Questions 

Billboards in Ada price out anywhere from $385 per 4 weeks for smaller posters to as much as $5,968 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Idaho billboards. Fabrication costs ~$850. If you rent a billboard in Ada County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Ada County ooh pricing

Take a look at our Ada ooh market research by city below. Dollar for dollar, ooh advertisements in Ada are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Ada

Big and small

Idaho 4-week Median Advertising Cost of Bulletins Average Price: $3,080

Bulletins in Ada

The largest outdoor media in Idaho, Bulletins prices start at $1,348 and go up to $5,294, depending on location.

Idaho OOH Average Price: $2,271

Digital Billboards in Ada County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,379 up to $4,704 for premium Idaho outdoor ad space.

Advertising on Buses in IdahoAverage Price: $584

Bus Panels in Ada, ID

Bus panels come in 4 standard sizes, the smallest size costs $414 while the largest full side panel displays can cost as much as $696 every 4 weeks.

Idaho Advertising PostersAverage Price: $756

Posters Advertising in Ada

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $574 while some locations can cost $912.

What did people do after seeing Ada billboards?

We conducted an outdoor advertising survey throughout the major cities in Ada County, ID. Conducted from Boise to Meridian to Eagle to Kuna to Garden City, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,168 people in these Ada cities about their own personal experiences with outdoor advertising.

Have you ever... BoiseMeridianEagleKunaGarden City
Discussed billboard ads you've seen with friends or family 33% 34% 38% 33% 43%
Recommended the advertiser to others 12% 9% 6% 10% 7%
Attended a local event because of a billboard 16% 8% 5% 10% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 23% 22% 18% 20% 30%
Made a purchase at the business advertised 20% 10% 18% 14% 17%
Watched event on television because of a billboard 15% 14% 14% 12% 14%
Tuned in to the radio station featured on a billboard 9% 12% 8% 12% 17%
Visited an advertiser website because of billboards 11% 16% 17% 18% 12%
Googled or otherwise searched online for more details about the message 17% 14% 16% 23% 18%
Googled or otherwise searched online for more details about the advertiser 13% 15% 11% 15% 12%
Accessed a coupon on a billboard from your mobile device 7% 8% 5% 9% 5%

The Idaho counties surrounding Ada cover a lot of area as well. If you're exclusively seeking billboards in Ada County, the cities of Meridian, Eagle, and Kuna will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Ada Billboards

How people FEEL about billboard advertising in Ada County?

The table below represents responses to questions from 892 people about consumer attitudes towards outdoor advertisements in Ada County, ID. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Idaho.

I feel that billboards BoiseMeridianEagleKunaGarden City
Are a COOL way to advertise. 76% 72% 67% 77% 79%
Are a good way to LEARN about NEW BUSINESSES in the area 55% 55% 71% 65% 69%
Are a good way to LEARN about SALES and EVENTS 59% 56% 52% 65% 52%
Often catch my ATTENTION 75% 71% 83% 70% 85%
Advertisements on digital billboards stand out more than advertisements online. 70% 69% 69% 70% 76%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 37% 40% 50% 44% 37%
Make the city look more MODERN. 70% 65% 63% 65%
..Are visually APPEALING 74% 75% 64% 68% 63%
Are an effective way to alert the community about SEVERE WEATHER conditions. 78% 84% 83% 90% 88%
Are an effective way to alert the community about MISSING CHILDREN. 88% 87% 86% 84% 87%
Provide CURRENT and RELEVANT information. 60% 68% 66% 67% 72%