Out-of-Home Advertising in Latah County, ID

Billboard advertising rentals in Latah County including local market research. Detailed breakdowns of Latah ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Latah County. 

 Frequently Asked Questions 

Billboards in Latah price out anywhere from $380 per 4 weeks for smaller posters to as much as $5,890 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Idaho billboards. Fabrication costs ~$850. If you rent a billboard in Latah County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Latah County ooh pricing

Take a look at our Latah ooh market research by city below. Dollar for dollar, ooh advertisements in Latah are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Latah

Big and small

Idaho 4-week Median Advertising Cost of Bulletins Average Price: $3,040

Bulletins in Latah

The largest outdoor media in Idaho, Bulletins prices start at $1,330 and go up to $5,225, depending on location.

Idaho OOH Average Price: $2,692

Digital Billboards in Latah County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,635 up to $5,577 for premium Idaho outdoor ad space.

Advertising on Buses in IdahoAverage Price: $506

Bus Panels in Latah, ID

Bus panels come in 4 standard sizes, the smallest size costs $359 while the largest full side panel displays can cost as much as $604 every 4 weeks.

Idaho Advertising PostersAverage Price: $696

Posters Advertising in Latah

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $528 while some locations can cost $839.

What did people do after seeing Latah billboards?

We conducted an outdoor advertising survey throughout the major cities in Latah County, ID. Conducted from Moscow to Genesee to Troy to Potlatch to Princeton, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,013 people in these Latah cities about their own personal experiences with outdoor advertising.

Have you ever... MoscowGeneseeTroyPotlatchPrinceton
Discussed billboard ads you've seen with friends or family 45% 31% 26% 40% 41%
Recommended the advertiser to others 3% 10% 5% 9% 11%
Attended a local event because of a billboard 7% 8% 6% 9% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 26% 29% 12% 18% 11%
Made a purchase at the business advertised 10% 13% 14% 18% 17%
Watched event on television because of a billboard 13% 14% 16% 13% 17%
Tuned in to the radio station featured on a billboard 20% 11% 7% 13% 18%
Visited an advertiser website because of billboards 10% 17% 13% 20% 24%
Googled or otherwise searched online for more details about the message 19% 24% 12% 13% 24%
Googled or otherwise searched online for more details about the advertiser 13% 19% 18% 14% 17%
Accessed a coupon on a billboard from your mobile device 6% 8% 8% 10% 6%

The Idaho counties surrounding Latah cover a lot of area as well. If you're exclusively seeking billboards in Latah County, the cities of Genesee, Troy, and Potlatch will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Latah Billboards

How people FEEL about billboard advertising in Latah County?

The table below represents responses to questions from 1,058 people about consumer attitudes towards outdoor advertisements in Latah County, ID. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Idaho.

I feel that billboards MoscowGeneseeTroyPotlatchPrinceton
Are a COOL way to advertise. 65% 79% 68% 65% 70%
Are a good way to LEARN about NEW BUSINESSES in the area 65% 61% 59% 64% 56%
Are a good way to LEARN about SALES and EVENTS 67% 65% 52% 53% 61%
Often catch my ATTENTION 80% 73% 83% 69% 76%
Advertisements on digital billboards stand out more than advertisements online. 74% 65% 75% 72% 68%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 49% 38% 43% 39% 52%
Make the city look more MODERN. 73% 71% 62% 67%
..Are visually APPEALING 65% 63% 67% 75% 65%
Are an effective way to alert the community about SEVERE WEATHER conditions. 82% 80% 86% 79% 84%
Are an effective way to alert the community about MISSING CHILDREN. 92% 92% 91% 91% 84%
Provide CURRENT and RELEVANT information. 75% 65% 79% 72% 79%