Out-of-Home Advertising in Canyon County, ID

Billboard advertising rentals in Canyon County including local market research. Detailed breakdowns of Canyon ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Canyon County. 

 Frequently Asked Questions 

Billboards in Canyon price out anywhere from $338 per 4 weeks for smaller posters to as much as $5,245 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Idaho billboards. Fabrication costs ~$850. If you rent a billboard in Canyon County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Canyon County ooh pricing

Take a look at our Canyon ooh market research by city below. Dollar for dollar, ooh advertisements in Canyon are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Canyon

Big and small

Idaho 4-week Median Advertising Cost of Bulletins Average Price: $2,707

Bulletins in Canyon

The largest outdoor media in Idaho, Bulletins prices start at $1,184 and go up to $4,653, depending on location.

Idaho OOH Average Price: $2,549

Digital Billboards in Canyon County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,547 up to $5,280 for premium Idaho outdoor ad space.

Advertising on Buses in IdahoAverage Price: $515

Bus Panels in Canyon, ID

Bus panels come in 4 standard sizes, the smallest size costs $365 while the largest full side panel displays can cost as much as $614 every 4 weeks.

Idaho Advertising PostersAverage Price: $721

Posters Advertising in Canyon

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $547 while some locations can cost $870.

What did people do after seeing Canyon billboards?

We conducted an outdoor advertising survey throughout the major cities in Canyon County, ID. Conducted from Nampa to Caldwell to Middleton to Parma to Wilder, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,031 people in these Canyon cities about their own personal experiences with outdoor advertising.

Have you ever... NampaCaldwellMiddletonParmaWilder
Discussed billboard ads you've seen with friends or family 37% 37% 31% 42% 39%
Recommended the advertiser to others 12% 11% 9% 8% 10%
Attended a local event because of a billboard 13% 11% 15% 16% 14%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 16% 13% 25% 28% 25%
Made a purchase at the business advertised 21% 21% 17% 16% 18%
Watched event on television because of a billboard 15% 14% 10% 17% 11%
Tuned in to the radio station featured on a billboard 6% 10% 5% 14% 14%
Visited an advertiser website because of billboards 10% 17% 17% 24% 13%
Googled or otherwise searched online for more details about the message 25% 26% 15% 17% 11%
Googled or otherwise searched online for more details about the advertiser 17% 15% 16% 11% 18%
Accessed a coupon on a billboard from your mobile device 6% 7% 12% 6% 7%

The Idaho counties surrounding Canyon cover a lot of area as well. If you're exclusively seeking billboards in Canyon County, the cities of Caldwell, Middleton, and Parma will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Canyon Billboards

How people FEEL about billboard advertising in Canyon County?

The table below represents responses to questions from 1,001 people about consumer attitudes towards outdoor advertisements in Canyon County, ID. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Idaho.

I feel that billboards NampaCaldwellMiddletonParmaWilder
Are a COOL way to advertise. 69% 66% 76% 74% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 56% 59% 57% 64% 72%
Are a good way to LEARN about SALES and EVENTS 56% 52% 54% 55% 65%
Often catch my ATTENTION 70% 69% 69% 74% 71%
Advertisements on digital billboards stand out more than advertisements online. 76% 75% 71% 67% 76%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 45% 49% 53% 54% 45%
Make the city look more MODERN. 72% 68% 74% 64%
..Are visually APPEALING 76% 72% 73% 66% 66%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 85% 82% 84% 90%
Are an effective way to alert the community about MISSING CHILDREN. 85% 85% 84% 87% 85%
Provide CURRENT and RELEVANT information. 67% 77% 79% 61% 73%