Out-of-Home Advertising in Missoula County, MT

Billboard advertising rentals in Missoula County including local market research. Detailed breakdowns of Missoula ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Missoula County. 

 Frequently Asked Questions 

Billboards in Missoula price out anywhere from $387 per 4 weeks for smaller posters to as much as $6,005 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Montana billboards. Fabrication costs ~$850. If you rent a billboard in Missoula County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Missoula County ooh pricing

Take a look at our Missoula ooh market research by city below. Dollar for dollar, ooh advertisements in Missoula are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Missoula

Big and small

Montana 4-week Median Advertising Cost of Bulletins Average Price: $3,099

Bulletins in Missoula

The largest outdoor media in Montana, Bulletins prices start at $1,356 and go up to $5,327, depending on location.

Montana OOH Average Price: $2,609

Digital Billboards in Missoula County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,584 up to $5,404 for premium Montana outdoor ad space.

Advertising on Buses in MontanaAverage Price: $589

Bus Panels in Missoula, MT

Bus panels come in 4 standard sizes, the smallest size costs $417 while the largest full side panel displays can cost as much as $702 every 4 weeks.

Montana Advertising PostersAverage Price: $802

Posters Advertising in Missoula

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $608 while some locations can cost $967.

What did people do after seeing Missoula billboards?

We conducted an outdoor advertising survey throughout the major cities in Missoula County, MT. Conducted from Missoula to Lolo to Clinton to Bonner to Seeley Lake, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,178 people in these Missoula cities about their own personal experiences with outdoor advertising.

Have you ever... MissoulaLoloClintonBonnerSeeley Lake
Discussed billboard ads you've seen with friends or family 32% 43% 41% 36% 42%
Recommended the advertiser to others 12% 3% 4% 5% 12%
Attended a local event because of a billboard 9% 16% 12% 5% 5%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 16% 16% 12% 31% 23%
Made a purchase at the business advertised 17% 21% 11% 10% 20%
Watched event on television because of a billboard 15% 13% 13% 13% 12%
Tuned in to the radio station featured on a billboard 12% 12% 14% 18% 16%
Visited an advertiser website because of billboards 23% 23% 15% 13% 21%
Googled or otherwise searched online for more details about the message 19% 19% 24% 23% 21%
Googled or otherwise searched online for more details about the advertiser 19% 18% 13% 18% 15%
Accessed a coupon on a billboard from your mobile device 6% 10% 10% 6% 5%

The Montana counties surrounding Missoula cover a lot of area as well. If you're exclusively seeking billboards in Missoula County, the cities of Lolo, Clinton, and Bonner will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Missoula Billboards

How people FEEL about billboard advertising in Missoula County?

The table below represents responses to questions from 1,025 people about consumer attitudes towards outdoor advertisements in Missoula County, MT. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Montana.

I feel that billboards MissoulaLoloClintonBonnerSeeley Lake
Are a COOL way to advertise. 68% 71% 79% 79% 79%
Are a good way to LEARN about NEW BUSINESSES in the area 68% 56% 70% 64% 63%
Are a good way to LEARN about SALES and EVENTS 66% 58% 52% 66% 68%
Often catch my ATTENTION 83% 77% 76% 70% 76%
Advertisements on digital billboards stand out more than advertisements online. 76% 73% 66% 74% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 50% 42% 38% 36% 46%
Make the city look more MODERN. 68% 67% 62% 62%
..Are visually APPEALING 63% 78% 69% 70% 62%
Are an effective way to alert the community about SEVERE WEATHER conditions. 83% 78% 83% 89% 81%
Are an effective way to alert the community about MISSING CHILDREN. 89% 91% 91% 90% 89%
Provide CURRENT and RELEVANT information. 60% 72% 79% 80% 74%