Out-of-Home Advertising in Rice County, MN

Billboard advertising rentals in Rice County including local market research. Detailed breakdowns of Rice ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Rice County. 

 Frequently Asked Questions 

Billboards in Rice price out anywhere from $334 per 4 weeks for smaller posters to as much as $5,173 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Minnesota billboards. Fabrication costs ~$850. If you rent a billboard in Rice County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Rice County ooh pricing

Take a look at our Rice ooh market research by city below. Dollar for dollar, ooh advertisements in Rice are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Rice

Big and small

Minnesota 4-week Median Advertising Cost of Bulletins Average Price: $2,670

Bulletins in Rice

The largest outdoor media in Minnesota, Bulletins prices start at $1,168 and go up to $4,589, depending on location.

Minnesota OOH Average Price: $2,471

Digital Billboards in Rice County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,500 up to $5,119 for premium Minnesota outdoor ad space.

Advertising on Buses in MinnesotaAverage Price: $556

Bus Panels in Rice, MN

Bus panels come in 4 standard sizes, the smallest size costs $394 while the largest full side panel displays can cost as much as $662 every 4 weeks.

Minnesota Advertising PostersAverage Price: $737

Posters Advertising in Rice

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $559 while some locations can cost $889.

What did people do after seeing Rice billboards?

We conducted an outdoor advertising survey throughout the major cities in Rice County, MN. Conducted from Faribault to Northfield to Lonsdale to Webster to Dundas, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,111 people in these Rice cities about their own personal experiences with outdoor advertising.

Have you ever... FaribaultNorthfieldLonsdaleWebsterDundas
Discussed billboard ads you've seen with friends or family 29% 41% 32% 40% 29%
Recommended the advertiser to others 11% 9% 12% 9% 7%
Attended a local event because of a billboard 9% 11% 5% 8% 7%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 29% 13% 23% 30% 21%
Made a purchase at the business advertised 20% 14% 15% 11% 13%
Watched event on television because of a billboard 12% 18% 17% 11% 14%
Tuned in to the radio station featured on a billboard 16% 7% 19% 19% 9%
Visited an advertiser website because of billboards 12% 12% 18% 10% 18%
Googled or otherwise searched online for more details about the message 17% 17% 18% 11% 12%
Googled or otherwise searched online for more details about the advertiser 13% 11% 18% 19% 17%
Accessed a coupon on a billboard from your mobile device 11% 6% 12% 8% 11%

The Minnesota counties surrounding Rice cover a lot of area as well. If you're exclusively seeking billboards in Rice County, the cities of Northfield, Lonsdale, and Webster will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Rice Billboards

How people FEEL about billboard advertising in Rice County?

The table below represents responses to questions from 971 people about consumer attitudes towards outdoor advertisements in Rice County, MN. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Minnesota.

I feel that billboards FaribaultNorthfieldLonsdaleWebsterDundas
Are a COOL way to advertise. 66% 71% 67% 79% 73%
Are a good way to LEARN about NEW BUSINESSES in the area 66% 57% 74% 61% 64%
Are a good way to LEARN about SALES and EVENTS 53% 52% 67% 56% 66%
Often catch my ATTENTION 79% 68% 72% 76% 70%
Advertisements on digital billboards stand out more than advertisements online. 65% 69% 67% 68% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 37% 41% 48% 45% 38%
Make the city look more MODERN. 70% 65% 68% 68%
..Are visually APPEALING 68% 63% 71% 77% 68%
Are an effective way to alert the community about SEVERE WEATHER conditions. 88% 81% 77% 90% 83%
Are an effective way to alert the community about MISSING CHILDREN. 87% 84% 87% 85% 91%
Provide CURRENT and RELEVANT information. 79% 81% 82% 70% 74%