Out-of-Home Advertising in Polk County, MN

Billboard advertising rentals in Polk County including local market research. Detailed breakdowns of Polk ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Polk County. 

 Frequently Asked Questions 

Billboards in Polk price out anywhere from $371 per 4 weeks for smaller posters to as much as $5,745 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Minnesota billboards. Fabrication costs ~$850. If you rent a billboard in Polk County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Polk County ooh pricing

Take a look at our Polk ooh market research by city below. Dollar for dollar, ooh advertisements in Polk are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Polk

Big and small

Minnesota 4-week Median Advertising Cost of Bulletins Average Price: $2,965

Bulletins in Polk

The largest outdoor media in Minnesota, Bulletins prices start at $1,297 and go up to $5,096, depending on location.

Minnesota OOH Average Price: $2,800

Digital Billboards in Polk County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,700 up to $5,800 for premium Minnesota outdoor ad space.

Advertising on Buses in MinnesotaAverage Price: $569

Bus Panels in Polk, MN

Bus panels come in 4 standard sizes, the smallest size costs $403 while the largest full side panel displays can cost as much as $678 every 4 weeks.

Minnesota Advertising PostersAverage Price: $812

Posters Advertising in Polk

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $616 while some locations can cost $979.

What did people do after seeing Polk billboards?

We conducted an outdoor advertising survey throughout the major cities in Polk County, MN. Conducted from East Grand Forks to Crookston to Fosston to Fertile to Mcintosh, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,138 people in these Polk cities about their own personal experiences with outdoor advertising.

Have you ever... East Grand ForksCrookstonFosstonFertileMcintosh
Discussed billboard ads you've seen with friends or family 32% 29% 28% 41% 30%
Recommended the advertiser to others 11% 4% 4% 5% 10%
Attended a local event because of a billboard 7% 12% 5% 12% 5%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 10% 31% 31% 10% 19%
Made a purchase at the business advertised 16% 10% 20% 11% 13%
Watched event on television because of a billboard 16% 17% 12% 16% 18%
Tuned in to the radio station featured on a billboard 8% 16% 12% 13% 11%
Visited an advertiser website because of billboards 13% 16% 19% 25% 25%
Googled or otherwise searched online for more details about the message 22% 15% 10% 19% 16%
Googled or otherwise searched online for more details about the advertiser 16% 19% 16% 18% 14%
Accessed a coupon on a billboard from your mobile device 6% 12% 9% 10% 8%

The Minnesota counties surrounding Polk cover a lot of area as well. If you're exclusively seeking billboards in Polk County, the cities of Crookston, Fosston, and Fertile will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Polk Billboards

How people FEEL about billboard advertising in Polk County?

The table below represents responses to questions from 1,100 people about consumer attitudes towards outdoor advertisements in Polk County, MN. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Minnesota.

I feel that billboards East Grand ForksCrookstonFosstonFertileMcintosh
Are a COOL way to advertise. 75% 69% 73% 71% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 66% 57% 66% 72% 56%
Are a good way to LEARN about SALES and EVENTS 67% 52% 68% 64% 54%
Often catch my ATTENTION 84% 83% 73% 72% 73%
Advertisements on digital billboards stand out more than advertisements online. 69% 76% 76% 74% 73%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 51% 49% 35% 50% 52%
Make the city look more MODERN. 67% 70% 65% 67%
..Are visually APPEALING 78% 70% 73% 65% 78%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 84% 84% 85% 90%
Are an effective way to alert the community about MISSING CHILDREN. 86% 90% 91% 84% 85%
Provide CURRENT and RELEVANT information. 66% 61% 69% 82% 83%