Out-of-Home Advertising in Scott County, MN

Billboard advertising rentals in Scott County including local market research. Detailed breakdowns of Scott ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Scott County. 

 Frequently Asked Questions 

Billboards in Scott price out anywhere from $367 per 4 weeks for smaller posters to as much as $5,686 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Minnesota billboards. Fabrication costs ~$850. If you rent a billboard in Scott County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Scott County ooh pricing

Take a look at our Scott ooh market research by city below. Dollar for dollar, ooh advertisements in Scott are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Scott

Big and small

Minnesota 4-week Median Advertising Cost of Bulletins Average Price: $2,935

Bulletins in Scott

The largest outdoor media in Minnesota, Bulletins prices start at $1,284 and go up to $5,044, depending on location.

Minnesota OOH Average Price: $2,482

Digital Billboards in Scott County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,507 up to $5,141 for premium Minnesota outdoor ad space.

Advertising on Buses in MinnesotaAverage Price: $487

Bus Panels in Scott, MN

Bus panels come in 4 standard sizes, the smallest size costs $345 while the largest full side panel displays can cost as much as $580 every 4 weeks.

Minnesota Advertising PostersAverage Price: $813

Posters Advertising in Scott

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $617 while some locations can cost $980.

What did people do after seeing Scott billboards?

We conducted an outdoor advertising survey throughout the major cities in Scott County, MN. Conducted from Shakopee to Savage to Prior Lake to New Prague to Belle Plaine, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 973 people in these Scott cities about their own personal experiences with outdoor advertising.

Have you ever... ShakopeeSavagePrior LakeNew PragueBelle Plaine
Discussed billboard ads you've seen with friends or family 29% 36% 42% 43% 41%
Recommended the advertiser to others 8% 12% 4% 3% 7%
Attended a local event because of a billboard 15% 7% 15% 14% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 11% 10% 31% 31% 10%
Made a purchase at the business advertised 13% 16% 20% 10% 14%
Watched event on television because of a billboard 15% 12% 12% 18% 18%
Tuned in to the radio station featured on a billboard 16% 6% 20% 13% 13%
Visited an advertiser website because of billboards 17% 20% 15% 15% 11%
Googled or otherwise searched online for more details about the message 27% 14% 22% 12% 20%
Googled or otherwise searched online for more details about the advertiser 15% 19% 11% 12% 16%
Accessed a coupon on a billboard from your mobile device 10% 12% 8% 9% 10%

The Minnesota counties surrounding Scott cover a lot of area as well. If you're exclusively seeking billboards in Scott County, the cities of Savage, Prior Lake, and New Prague will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Scott Billboards

How people FEEL about billboard advertising in Scott County?

The table below represents responses to questions from 975 people about consumer attitudes towards outdoor advertisements in Scott County, MN. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Minnesota.

I feel that billboards ShakopeeSavagePrior LakeNew PragueBelle Plaine
Are a COOL way to advertise. 73% 65% 78% 74% 67%
Are a good way to LEARN about NEW BUSINESSES in the area 56% 62% 57% 64% 63%
Are a good way to LEARN about SALES and EVENTS 52% 65% 62% 68% 65%
Often catch my ATTENTION 71% 68% 69% 84% 83%
Advertisements on digital billboards stand out more than advertisements online. 65% 65% 75% 73% 76%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 46% 54% 50% 42% 50%
Make the city look more MODERN. 72% 72% 68% 71%
..Are visually APPEALING 73% 61% 74% 64% 77%
Are an effective way to alert the community about SEVERE WEATHER conditions. 90% 85% 87% 80% 86%
Are an effective way to alert the community about MISSING CHILDREN. 92% 90% 89% 93% 89%
Provide CURRENT and RELEVANT information. 69% 66% 66% 78% 70%