Out-of-Home Advertising in Saint Louis County, MN

Billboard advertising rentals in Saint Louis County including local market research. Detailed breakdowns of Saint Louis ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Saint Louis County. 

 Frequently Asked Questions 

Billboards in Saint Louis price out anywhere from $323 per 4 weeks for smaller posters to as much as $5,008 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Minnesota billboards. Fabrication costs ~$850. If you rent a billboard in Saint Louis County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Saint Louis County ooh pricing

Take a look at our Saint Louis ooh market research by city below. Dollar for dollar, ooh advertisements in Saint Louis are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Saint Louis

Big and small

Minnesota 4-week Median Advertising Cost of Bulletins Average Price: $2,585

Bulletins in Saint Louis

The largest outdoor media in Minnesota, Bulletins prices start at $1,131 and go up to $4,442, depending on location.

Minnesota OOH Average Price: $2,275

Digital Billboards in Saint Louis County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,382 up to $4,713 for premium Minnesota outdoor ad space.

Advertising on Buses in MinnesotaAverage Price: $558

Bus Panels in Saint Louis, MN

Bus panels come in 4 standard sizes, the smallest size costs $395 while the largest full side panel displays can cost as much as $665 every 4 weeks.

Minnesota Advertising PostersAverage Price: $756

Posters Advertising in Saint Louis

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $574 while some locations can cost $912.

What did people do after seeing Saint Louis billboards?

We conducted an outdoor advertising survey throughout the major cities in Saint Louis County, MN. Conducted from Duluth to Hibbing to Virginia to Chisholm to Saginaw, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,115 people in these Saint Louis cities about their own personal experiences with outdoor advertising.

Have you ever... DuluthHibbingVirginiaChisholmSaginaw
Discussed billboard ads you've seen with friends or family 40% 42% 37% 32% 37%
Recommended the advertiser to others 7% 10% 11% 12% 5%
Attended a local event because of a billboard 14% 8% 11% 11% 7%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 25% 24% 16% 29% 31%
Made a purchase at the business advertised 13% 20% 16% 11% 12%
Watched event on television because of a billboard 10% 15% 11% 10% 11%
Tuned in to the radio station featured on a billboard 10% 19% 5% 6% 19%
Visited an advertiser website because of billboards 22% 24% 23% 23% 16%
Googled or otherwise searched online for more details about the message 26% 13% 23% 27% 23%
Googled or otherwise searched online for more details about the advertiser 15% 11% 14% 18% 17%
Accessed a coupon on a billboard from your mobile device 7% 5% 9% 9% 7%

The Minnesota counties surrounding Saint Louis cover a lot of area as well. If you're exclusively seeking billboards in Saint Louis County, the cities of Hibbing, Virginia, and Chisholm will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Saint Louis Billboards

How people FEEL about billboard advertising in Saint Louis County?

The table below represents responses to questions from 894 people about consumer attitudes towards outdoor advertisements in Saint Louis County, MN. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Minnesota.

I feel that billboards DuluthHibbingVirginiaChisholmSaginaw
Are a COOL way to advertise. 79% 73% 69% 65% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 75% 61% 62% 59% 55%
Are a good way to LEARN about SALES and EVENTS 54% 65% 60% 63% 66%
Often catch my ATTENTION 75% 70% 68% 69% 83%
Advertisements on digital billboards stand out more than advertisements online. 66% 66% 67% 71% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 36% 52% 51% 45% 48%
Make the city look more MODERN. 66% 64% 66% 64%
..Are visually APPEALING 75% 68% 64% 66% 65%
Are an effective way to alert the community about SEVERE WEATHER conditions. 80% 78% 90% 86% 80%
Are an effective way to alert the community about MISSING CHILDREN. 92% 92% 90% 93% 91%
Provide CURRENT and RELEVANT information. 85% 80% 73% 76% 61%