Out-of-Home Advertising in Otter Tail County, MN

Billboard advertising rentals in Otter Tail County including local market research. Detailed breakdowns of Otter Tail ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Otter Tail County. 

 Frequently Asked Questions 

Billboards in Otter Tail price out anywhere from $339 per 4 weeks for smaller posters to as much as $5,256 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Minnesota billboards. Fabrication costs ~$850. If you rent a billboard in Otter Tail County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Otter Tail County ooh pricing

Take a look at our Otter Tail ooh market research by city below. Dollar for dollar, ooh advertisements in Otter Tail are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Otter Tail

Big and small

Minnesota 4-week Median Advertising Cost of Bulletins Average Price: $2,713

Bulletins in Otter Tail

The largest outdoor media in Minnesota, Bulletins prices start at $1,187 and go up to $4,662, depending on location.

Minnesota OOH Average Price: $2,639

Digital Billboards in Otter Tail County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,602 up to $5,467 for premium Minnesota outdoor ad space.

Advertising on Buses in MinnesotaAverage Price: $492

Bus Panels in Otter Tail, MN

Bus panels come in 4 standard sizes, the smallest size costs $348 while the largest full side panel displays can cost as much as $586 every 4 weeks.

Minnesota Advertising PostersAverage Price: $784

Posters Advertising in Otter Tail

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $595 while some locations can cost $946.

What did people do after seeing Otter Tail billboards?

We conducted an outdoor advertising survey throughout the major cities in Otter Tail County, MN. Conducted from Fergus Falls to Perham to Pelican Rapids to New York Mills to Parkers Prairie, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 983 people in these Otter Tail cities about their own personal experiences with outdoor advertising.

Have you ever... Fergus FallsPerhamPelican RapidsNew York MillsParkers Prairie
Discussed billboard ads you've seen with friends or family 30% 35% 37% 31% 41%
Recommended the advertiser to others 10% 11% 5% 11% 7%
Attended a local event because of a billboard 15% 7% 7% 16% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 10% 23% 12% 27% 15%
Made a purchase at the business advertised 13% 21% 20% 16% 11%
Watched event on television because of a billboard 11% 14% 10% 17% 14%
Tuned in to the radio station featured on a billboard 10% 17% 9% 9% 6%
Visited an advertiser website because of billboards 20% 12% 18% 12% 17%
Googled or otherwise searched online for more details about the message 17% 17% 14% 23% 26%
Googled or otherwise searched online for more details about the advertiser 14% 11% 11% 11% 17%
Accessed a coupon on a billboard from your mobile device 6% 8% 10% 8% 8%

The Minnesota counties surrounding Otter Tail cover a lot of area as well. If you're exclusively seeking billboards in Otter Tail County, the cities of Perham, Pelican Rapids, and New York Mills will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Otter Tail Billboards

How people FEEL about billboard advertising in Otter Tail County?

The table below represents responses to questions from 1,037 people about consumer attitudes towards outdoor advertisements in Otter Tail County, MN. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Minnesota.

I feel that billboards Fergus FallsPerhamPelican RapidsNew York MillsParkers Prairie
Are a COOL way to advertise. 70% 71% 75% 75% 72%
Are a good way to LEARN about NEW BUSINESSES in the area 61% 72% 59% 73% 55%
Are a good way to LEARN about SALES and EVENTS 52% 53% 56% 69% 62%
Often catch my ATTENTION 82% 81% 75% 72% 69%
Advertisements on digital billboards stand out more than advertisements online. 66% 66% 65% 69% 74%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 37% 54% 52% 46% 47%
Make the city look more MODERN. 65% 67% 69% 72%
..Are visually APPEALING 73% 69% 64% 67% 63%
Are an effective way to alert the community about SEVERE WEATHER conditions. 87% 84% 90% 85% 78%
Are an effective way to alert the community about MISSING CHILDREN. 91% 93% 92% 91% 90%
Provide CURRENT and RELEVANT information. 63% 78% 79% 80% 76%