Out-of-Home Advertising in Livingston County, MO

Billboard advertising rentals in Livingston County including local market research. Detailed breakdowns of Livingston ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Livingston County. 

 Frequently Asked Questions 

Billboards in Livingston price out anywhere from $377 per 4 weeks for smaller posters to as much as $5,842 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Missouri billboards. Fabrication costs ~$850. If you rent a billboard in Livingston County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Livingston County ooh pricing

Take a look at our Livingston ooh market research by city below. Dollar for dollar, ooh advertisements in Livingston are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Livingston

Big and small

Missouri 4-week Median Advertising Cost of Bulletins Average Price: $3,015

Bulletins in Livingston

The largest outdoor media in Missouri, Bulletins prices start at $1,319 and go up to $5,182, depending on location.

Missouri OOH Average Price: $2,686

Digital Billboards in Livingston County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,631 up to $5,564 for premium Missouri outdoor ad space.

Advertising on Buses in MissouriAverage Price: $512

Bus Panels in Livingston, MO

Bus panels come in 4 standard sizes, the smallest size costs $363 while the largest full side panel displays can cost as much as $610 every 4 weeks.

Missouri Advertising PostersAverage Price: $755

Posters Advertising in Livingston

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $573 while some locations can cost $910.

What did people do after seeing Livingston billboards?

We conducted an outdoor advertising survey throughout the major cities in Livingston County, MO. Conducted from Chillicothe to Dawn to Wheeling to Utica to Chula, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,024 people in these Livingston cities about their own personal experiences with outdoor advertising.

Have you ever... ChillicotheDawnWheelingUticaChula
Discussed billboard ads you've seen with friends or family 26% 27% 35% 28% 39%
Recommended the advertiser to others 8% 11% 8% 7% 6%
Attended a local event because of a billboard 7% 14% 12% 7% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 31% 15% 25% 25% 29%
Made a purchase at the business advertised 10% 13% 17% 15% 18%
Watched event on television because of a billboard 15% 16% 11% 18% 16%
Tuned in to the radio station featured on a billboard 6% 14% 5% 16% 10%
Visited an advertiser website because of billboards 25% 22% 13% 14% 10%
Googled or otherwise searched online for more details about the message 10% 25% 25% 11% 14%
Googled or otherwise searched online for more details about the advertiser 13% 17% 15% 13% 13%
Accessed a coupon on a billboard from your mobile device 10% 10% 8% 7% 6%

The Missouri counties surrounding Livingston cover a lot of area as well. If you're exclusively seeking billboards in Livingston County, the cities of Dawn, Wheeling, and Utica will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Livingston Billboards

How people FEEL about billboard advertising in Livingston County?

The table below represents responses to questions from 1,055 people about consumer attitudes towards outdoor advertisements in Livingston County, MO. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Missouri.

I feel that billboards ChillicotheDawnWheelingUticaChula
Are a COOL way to advertise. 79% 70% 65% 71% 75%
Are a good way to LEARN about NEW BUSINESSES in the area 56% 70% 60% 73% 74%
Are a good way to LEARN about SALES and EVENTS 62% 63% 52% 67% 58%
Often catch my ATTENTION 80% 80% 84% 76% 77%
Advertisements on digital billboards stand out more than advertisements online. 66% 68% 74% 66% 66%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 52% 51% 53% 54% 39%
Make the city look more MODERN. 68% 67% 72% 70%
..Are visually APPEALING 67% 70% 64% 62% 63%
Are an effective way to alert the community about SEVERE WEATHER conditions. 81% 82% 82% 77% 77%
Are an effective way to alert the community about MISSING CHILDREN. 93% 90% 89% 86% 89%
Provide CURRENT and RELEVANT information. 80% 78% 63% 79% 80%