Out-of-Home Advertising in Saline County, MO

Billboard advertising rentals in Saline County including local market research. Detailed breakdowns of Saline ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Saline County. 

 Frequently Asked Questions 

Billboards in Saline price out anywhere from $354 per 4 weeks for smaller posters to as much as $5,489 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Missouri billboards. Fabrication costs ~$850. If you rent a billboard in Saline County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Saline County ooh pricing

Take a look at our Saline ooh market research by city below. Dollar for dollar, ooh advertisements in Saline are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Saline

Big and small

Missouri 4-week Median Advertising Cost of Bulletins Average Price: $2,833

Bulletins in Saline

The largest outdoor media in Missouri, Bulletins prices start at $1,240 and go up to $4,869, depending on location.

Missouri OOH Average Price: $2,698

Digital Billboards in Saline County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,638 up to $5,588 for premium Missouri outdoor ad space.

Advertising on Buses in MissouriAverage Price: $596

Bus Panels in Saline, MO

Bus panels come in 4 standard sizes, the smallest size costs $422 while the largest full side panel displays can cost as much as $711 every 4 weeks.

Missouri Advertising PostersAverage Price: $786

Posters Advertising in Saline

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $596 while some locations can cost $948.

What did people do after seeing Saline billboards?

We conducted an outdoor advertising survey throughout the major cities in Saline County, MO. Conducted from Marshall to Slater to Sweet Springs to Malta Bend to Blackburn, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,193 people in these Saline cities about their own personal experiences with outdoor advertising.

Have you ever... MarshallSlaterSweet SpringsMalta BendBlackburn
Discussed billboard ads you've seen with friends or family 26% 30% 37% 33% 44%
Recommended the advertiser to others 11% 7% 4% 12% 12%
Attended a local event because of a billboard 10% 8% 11% 13% 15%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 23% 10% 27% 22% 17%
Made a purchase at the business advertised 12% 17% 14% 20% 10%
Watched event on television because of a billboard 15% 11% 16% 11% 14%
Tuned in to the radio station featured on a billboard 8% 15% 17% 8% 15%
Visited an advertiser website because of billboards 22% 25% 13% 14% 13%
Googled or otherwise searched online for more details about the message 10% 17% 14% 15% 13%
Googled or otherwise searched online for more details about the advertiser 16% 16% 19% 12% 12%
Accessed a coupon on a billboard from your mobile device 9% 5% 9% 12% 9%

The Missouri counties surrounding Saline cover a lot of area as well. If you're exclusively seeking billboards in Saline County, the cities of Slater, Sweet Springs, and Malta Bend will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Saline Billboards

How people FEEL about billboard advertising in Saline County?

The table below represents responses to questions from 1,060 people about consumer attitudes towards outdoor advertisements in Saline County, MO. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Missouri.

I feel that billboards MarshallSlaterSweet SpringsMalta BendBlackburn
Are a COOL way to advertise. 72% 71% 66% 70% 68%
Are a good way to LEARN about NEW BUSINESSES in the area 63% 56% 73% 75% 55%
Are a good way to LEARN about SALES and EVENTS 67% 59% 57% 60% 67%
Often catch my ATTENTION 83% 77% 72% 82% 75%
Advertisements on digital billboards stand out more than advertisements online. 68% 71% 74% 73% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 42% 49% 36% 46% 51%
Make the city look more MODERN. 64% 72% 68% 72%
..Are visually APPEALING 73% 68% 73% 62% 72%
Are an effective way to alert the community about SEVERE WEATHER conditions. 87% 89% 79% 90% 81%
Are an effective way to alert the community about MISSING CHILDREN. 85% 90% 93% 84% 84%
Provide CURRENT and RELEVANT information. 74% 68% 70% 65% 82%