Out-of-Home Advertising in Howell County, MO

Billboard advertising rentals in Howell County including local market research. Detailed breakdowns of Howell ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Howell County. 

 Frequently Asked Questions 

Billboards in Howell price out anywhere from $357 per 4 weeks for smaller posters to as much as $5,534 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Missouri billboards. Fabrication costs ~$850. If you rent a billboard in Howell County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Howell County ooh pricing

Take a look at our Howell ooh market research by city below. Dollar for dollar, ooh advertisements in Howell are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Howell

Big and small

Missouri 4-week Median Advertising Cost of Bulletins Average Price: $2,856

Bulletins in Howell

The largest outdoor media in Missouri, Bulletins prices start at $1,250 and go up to $4,909, depending on location.

Missouri OOH Average Price: $2,600

Digital Billboards in Howell County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,578 up to $5,385 for premium Missouri outdoor ad space.

Advertising on Buses in MissouriAverage Price: $537

Bus Panels in Howell, MO

Bus panels come in 4 standard sizes, the smallest size costs $380 while the largest full side panel displays can cost as much as $640 every 4 weeks.

Missouri Advertising PostersAverage Price: $738

Posters Advertising in Howell

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $560 while some locations can cost $890.

What did people do after seeing Howell billboards?

We conducted an outdoor advertising survey throughout the major cities in Howell County, MO. Conducted from West Plains to Mountain View to Willow Springs to Pomona to Caulfield, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,074 people in these Howell cities about their own personal experiences with outdoor advertising.

Have you ever... West PlainsMountain ViewWillow SpringsPomonaCaulfield
Discussed billboard ads you've seen with friends or family 29% 29% 32% 27% 26%
Recommended the advertiser to others 8% 11% 7% 11% 3%
Attended a local event because of a billboard 7% 6% 11% 11% 14%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 24% 17% 15% 21% 27%
Made a purchase at the business advertised 15% 19% 14% 18% 11%
Watched event on television because of a billboard 13% 12% 18% 16% 16%
Tuned in to the radio station featured on a billboard 20% 19% 9% 14% 9%
Visited an advertiser website because of billboards 25% 14% 22% 19% 20%
Googled or otherwise searched online for more details about the message 20% 17% 23% 26% 10%
Googled or otherwise searched online for more details about the advertiser 17% 13% 11% 12% 12%
Accessed a coupon on a billboard from your mobile device 7% 12% 7% 6% 6%

The Missouri counties surrounding Howell cover a lot of area as well. If you're exclusively seeking billboards in Howell County, the cities of Mountain View, Willow Springs, and Pomona will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Howell Billboards

How people FEEL about billboard advertising in Howell County?

The table below represents responses to questions from 1,021 people about consumer attitudes towards outdoor advertisements in Howell County, MO. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Missouri.

I feel that billboards West PlainsMountain ViewWillow SpringsPomonaCaulfield
Are a COOL way to advertise. 69% 74% 75% 78% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 61% 71% 66% 64% 56%
Are a good way to LEARN about SALES and EVENTS 63% 57% 53% 68% 64%
Often catch my ATTENTION 74% 75% 69% 69% 85%
Advertisements on digital billboards stand out more than advertisements online. 76% 74% 68% 71% 70%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 54% 35% 45% 37% 54%
Make the city look more MODERN. 70% 62% 63% 71%
..Are visually APPEALING 71% 64% 75% 61% 78%
Are an effective way to alert the community about SEVERE WEATHER conditions. 83% 90% 90% 89% 88%
Are an effective way to alert the community about MISSING CHILDREN. 84% 87% 88% 91% 85%
Provide CURRENT and RELEVANT information. 67% 75% 72% 75% 81%