Out-of-Home Advertising in Somerset County, NJ

Billboard advertising rentals in Somerset County including local market research. Detailed breakdowns of Somerset ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Somerset County. 

 Frequently Asked Questions 

Billboards in Somerset price out anywhere from $392 per 4 weeks for smaller posters to as much as $6,082 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New Jersey billboards. Fabrication costs ~$850. If you rent a billboard in Somerset County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Somerset County ooh pricing

Take a look at our Somerset ooh market research by city below. Dollar for dollar, ooh advertisements in Somerset are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Somerset

Big and small

New Jersey 4-week Median Advertising Cost of Bulletins Average Price: $3,139

Bulletins in Somerset

The largest outdoor media in New Jersey, Bulletins prices start at $1,373 and go up to $5,395, depending on location.

New Jersey OOH Average Price: $2,288

Digital Billboards in Somerset County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,389 up to $4,740 for premium New Jersey outdoor ad space.

Advertising on Buses in New JerseyAverage Price: $521

Bus Panels in Somerset, NJ

Bus panels come in 4 standard sizes, the smallest size costs $369 while the largest full side panel displays can cost as much as $621 every 4 weeks.

New Jersey Advertising PostersAverage Price: $835

Posters Advertising in Somerset

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $633 while some locations can cost $1,006.

What did people do after seeing Somerset billboards?

We conducted an outdoor advertising survey throughout the major cities in Somerset County, NJ. Conducted from Somerset to Somerville to Bound Brook to Manville to Bernardsville, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,042 people in these Somerset cities about their own personal experiences with outdoor advertising.

Have you ever... SomersetSomervilleBound BrookManvilleBernardsville
Discussed billboard ads you've seen with friends or family 27% 33% 39% 28% 29%
Recommended the advertiser to others 9% 7% 11% 4% 8%
Attended a local event because of a billboard 9% 12% 14% 15% 5%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 20% 17% 18% 18% 20%
Made a purchase at the business advertised 16% 16% 13% 16% 12%
Watched event on television because of a billboard 12% 15% 15% 14% 10%
Tuned in to the radio station featured on a billboard 9% 9% 10% 8% 11%
Visited an advertiser website because of billboards 14% 25% 25% 18% 25%
Googled or otherwise searched online for more details about the message 14% 14% 17% 26% 26%
Googled or otherwise searched online for more details about the advertiser 19% 18% 19% 17% 14%
Accessed a coupon on a billboard from your mobile device 6% 5% 8% 9% 11%

The New Jersey counties surrounding Somerset cover a lot of area as well. If you're exclusively seeking billboards in Somerset County, the cities of Somerville, Bound Brook, and Manville will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Somerset Billboards

How people FEEL about billboard advertising in Somerset County?

The table below represents responses to questions from 899 people about consumer attitudes towards outdoor advertisements in Somerset County, NJ. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New Jersey.

I feel that billboards SomersetSomervilleBound BrookManvilleBernardsville
Are a COOL way to advertise. 71% 79% 72% 72% 79%
Are a good way to LEARN about NEW BUSINESSES in the area 65% 74% 75% 58% 56%
Are a good way to LEARN about SALES and EVENTS 52% 55% 57% 65% 54%
Often catch my ATTENTION 85% 82% 70% 80% 84%
Advertisements on digital billboards stand out more than advertisements online. 66% 70% 71% 69% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 52% 45% 48% 51% 46%
Make the city look more MODERN. 69% 63% 62% 69%
..Are visually APPEALING 67% 76% 71% 62% 67%
Are an effective way to alert the community about SEVERE WEATHER conditions. 81% 81% 81% 78% 82%
Are an effective way to alert the community about MISSING CHILDREN. 93% 88% 93% 84% 84%
Provide CURRENT and RELEVANT information. 79% 66% 85% 60% 77%