Out-of-Home Advertising in Mercer County, NJ

Billboard advertising rentals in Mercer County including local market research. Detailed breakdowns of Mercer ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Mercer County. 

 Frequently Asked Questions 

Billboards in Mercer price out anywhere from $355 per 4 weeks for smaller posters to as much as $5,509 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New Jersey billboards. Fabrication costs ~$850. If you rent a billboard in Mercer County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Mercer County ooh pricing

Take a look at our Mercer ooh market research by city below. Dollar for dollar, ooh advertisements in Mercer are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

We are a nationwide billboard rental provider:
* Tell us where and when you want to advertise
* We'll locate all available billboards and provide price quotes
* Choose the option that works for you.

Call us: (866) 788-5238

outdoor advertising Mercer

Big and small

New Jersey 4-week Median Advertising Cost of Bulletins Average Price: $2,843

Bulletins in Mercer

The largest outdoor media in New Jersey, Bulletins prices start at $1,244 and go up to $4,887, depending on location.

New Jersey OOH Average Price: $2,240

Digital Billboards in Mercer County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,360 up to $4,641 for premium New Jersey outdoor ad space.

Advertising on Buses in New JerseyAverage Price: $540

Bus Panels in Mercer, NJ

Bus panels come in 4 standard sizes, the smallest size costs $382 while the largest full side panel displays can cost as much as $643 every 4 weeks.

New Jersey Advertising PostersAverage Price: $783

Posters Advertising in Mercer

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $594 while some locations can cost $945.

What did people do after seeing Mercer billboards?

We conducted an outdoor advertising survey throughout the major cities in Mercer County, NJ. Conducted from Trenton to Princeton to Hightstown to Lawrence Township to Princeton Junction, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,080 people in these Mercer cities about their own personal experiences with outdoor advertising.

Have you ever... TrentonPrincetonHightstownLawrence TownshipPrinceton Junction
Discussed billboard ads you've seen with friends or family 28% 31% 36% 43% 39%
Recommended the advertiser to others 12% 3% 10% 10% 11%
Attended a local event because of a billboard 8% 6% 6% 11% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 17% 22% 23% 22% 14%
Made a purchase at the business advertised 17% 10% 17% 18% 11%
Watched event on television because of a billboard 15% 16% 17% 10% 17%
Tuned in to the radio station featured on a billboard 5% 19% 16% 5% 11%
Visited an advertiser website because of billboards 20% 17% 16% 21% 19%
Googled or otherwise searched online for more details about the message 14% 21% 15% 16% 26%
Googled or otherwise searched online for more details about the advertiser 15% 15% 16% 13% 17%
Accessed a coupon on a billboard from your mobile device 11% 8% 5% 7% 10%

The New Jersey counties surrounding Mercer cover a lot of area as well. If you're exclusively seeking billboards in Mercer County, the cities of Princeton, Hightstown, and Lawrence Township will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Mercer Billboards

How people FEEL about billboard advertising in Mercer County?

The table below represents responses to questions from 880 people about consumer attitudes towards outdoor advertisements in Mercer County, NJ. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New Jersey.

I feel that billboards TrentonPrincetonHightstownLawrence TownshipPrinceton Junction
Are a COOL way to advertise. 78% 75% 74% 78% 66%
Are a good way to LEARN about NEW BUSINESSES in the area 57% 63% 75% 74% 71%
Are a good way to LEARN about SALES and EVENTS 56% 61% 67% 55% 65%
Often catch my ATTENTION 72% 69% 68% 72% 69%
Advertisements on digital billboards stand out more than advertisements online. 72% 75% 76% 67% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 46% 41% 54% 48% 48%
Make the city look more MODERN. 65% 68% 66% 70%
..Are visually APPEALING 78% 64% 69% 77% 63%
Are an effective way to alert the community about SEVERE WEATHER conditions. 83% 77% 77% 80% 84%
Are an effective way to alert the community about MISSING CHILDREN. 91% 90% 89% 93% 84%
Provide CURRENT and RELEVANT information. 68% 74% 83% 82% 61%