Out-of-Home Advertising in Passaic County, NJ

Billboard advertising rentals in Passaic County including local market research. Detailed breakdowns of Passaic ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Passaic County. 

 Frequently Asked Questions 

Billboards in Passaic price out anywhere from $348 per 4 weeks for smaller posters to as much as $5,397 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New Jersey billboards. Fabrication costs ~$850. If you rent a billboard in Passaic County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Passaic County ooh pricing

Take a look at our Passaic ooh market research by city below. Dollar for dollar, ooh advertisements in Passaic are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Passaic

Big and small

New Jersey 4-week Median Advertising Cost of Bulletins Average Price: $2,786

Bulletins in Passaic

The largest outdoor media in New Jersey, Bulletins prices start at $1,219 and go up to $4,788, depending on location.

New Jersey OOH Average Price: $2,739

Digital Billboards in Passaic County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,663 up to $5,674 for premium New Jersey outdoor ad space.

Advertising on Buses in New JerseyAverage Price: $586

Bus Panels in Passaic, NJ

Bus panels come in 4 standard sizes, the smallest size costs $415 while the largest full side panel displays can cost as much as $698 every 4 weeks.

New Jersey Advertising PostersAverage Price: $772

Posters Advertising in Passaic

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $585 while some locations can cost $930.

What did people do after seeing Passaic billboards?

We conducted an outdoor advertising survey throughout the major cities in Passaic County, NJ. Conducted from Paterson to Clifton to Passaic to Wayne to Hawthorne, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,171 people in these Passaic cities about their own personal experiences with outdoor advertising.

Have you ever... PatersonCliftonPassaicWayneHawthorne
Discussed billboard ads you've seen with friends or family 31% 45% 30% 32% 45%
Recommended the advertiser to others 5% 7% 3% 3% 10%
Attended a local event because of a billboard 5% 13% 7% 11% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 11% 23% 28% 13% 25%
Made a purchase at the business advertised 12% 12% 17% 15% 14%
Watched event on television because of a billboard 16% 11% 12% 16% 12%
Tuned in to the radio station featured on a billboard 18% 5% 13% 13% 20%
Visited an advertiser website because of billboards 11% 14% 23% 16% 18%
Googled or otherwise searched online for more details about the message 25% 24% 20% 13% 27%
Googled or otherwise searched online for more details about the advertiser 13% 19% 15% 11% 12%
Accessed a coupon on a billboard from your mobile device 6% 11% 5% 6% 10%

The New Jersey counties surrounding Passaic cover a lot of area as well. If you're exclusively seeking billboards in Passaic County, the cities of Clifton, Passaic, and Wayne will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Passaic Billboards

How people FEEL about billboard advertising in Passaic County?

The table below represents responses to questions from 1,076 people about consumer attitudes towards outdoor advertisements in Passaic County, NJ. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New Jersey.

I feel that billboards PatersonCliftonPassaicWayneHawthorne
Are a COOL way to advertise. 72% 65% 65% 79% 65%
Are a good way to LEARN about NEW BUSINESSES in the area 71% 69% 74% 67% 66%
Are a good way to LEARN about SALES and EVENTS 64% 55% 62% 56% 66%
Often catch my ATTENTION 79% 73% 76% 80% 73%
Advertisements on digital billboards stand out more than advertisements online. 68% 74% 67% 65% 76%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 49% 47% 46% 44% 51%
Make the city look more MODERN. 64% 74% 73% 70%
..Are visually APPEALING 75% 74% 69% 78% 75%
Are an effective way to alert the community about SEVERE WEATHER conditions. 78% 90% 78% 79% 89%
Are an effective way to alert the community about MISSING CHILDREN. 86% 90% 93% 90% 86%
Provide CURRENT and RELEVANT information. 62% 77% 64% 80% 60%