Out-of-Home Advertising in Bergen County, NJ

Billboard advertising rentals in Bergen County including local market research. Detailed breakdowns of Bergen ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Bergen County. 

 Frequently Asked Questions 

Billboards in Bergen price out anywhere from $326 per 4 weeks for smaller posters to as much as $5,054 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New Jersey billboards. Fabrication costs ~$850. If you rent a billboard in Bergen County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Bergen County ooh pricing

Take a look at our Bergen ooh market research by city below. Dollar for dollar, ooh advertisements in Bergen are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Bergen

Big and small

New Jersey 4-week Median Advertising Cost of Bulletins Average Price: $2,609

Bulletins in Bergen

The largest outdoor media in New Jersey, Bulletins prices start at $1,141 and go up to $4,483, depending on location.

New Jersey OOH Average Price: $2,435

Digital Billboards in Bergen County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,478 up to $5,043 for premium New Jersey outdoor ad space.

Advertising on Buses in New JerseyAverage Price: $521

Bus Panels in Bergen, NJ

Bus panels come in 4 standard sizes, the smallest size costs $369 while the largest full side panel displays can cost as much as $621 every 4 weeks.

New Jersey Advertising PostersAverage Price: $784

Posters Advertising in Bergen

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $595 while some locations can cost $946.

What did people do after seeing Bergen billboards?

We conducted an outdoor advertising survey throughout the major cities in Bergen County, NJ. Conducted from Hackensack to Fort Lee to Fair Lawn to Garfield to Englewood, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,042 people in these Bergen cities about their own personal experiences with outdoor advertising.

Have you ever... HackensackFort LeeFair LawnGarfieldEnglewood
Discussed billboard ads you've seen with friends or family 33% 34% 37% 39% 43%
Recommended the advertiser to others 9% 4% 12% 4% 11%
Attended a local event because of a billboard 15% 10% 13% 8% 11%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 16% 23% 18% 30% 16%
Made a purchase at the business advertised 10% 11% 20% 20% 15%
Watched event on television because of a billboard 15% 12% 16% 10% 11%
Tuned in to the radio station featured on a billboard 19% 8% 18% 20% 8%
Visited an advertiser website because of billboards 10% 20% 12% 24% 14%
Googled or otherwise searched online for more details about the message 18% 19% 22% 19% 15%
Googled or otherwise searched online for more details about the advertiser 19% 13% 17% 19% 11%
Accessed a coupon on a billboard from your mobile device 11% 12% 8% 11% 10%

The New Jersey counties surrounding Bergen cover a lot of area as well. If you're exclusively seeking billboards in Bergen County, the cities of Fort Lee, Fair Lawn, and Garfield will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Bergen Billboards

How people FEEL about billboard advertising in Bergen County?

The table below represents responses to questions from 956 people about consumer attitudes towards outdoor advertisements in Bergen County, NJ. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in New Jersey.

I feel that billboards HackensackFort LeeFair LawnGarfieldEnglewood
Are a COOL way to advertise. 73% 70% 79% 69% 74%
Are a good way to LEARN about NEW BUSINESSES in the area 68% 62% 62% 61% 56%
Are a good way to LEARN about SALES and EVENTS 57% 67% 57% 62% 66%
Often catch my ATTENTION 83% 73% 71% 72% 80%
Advertisements on digital billboards stand out more than advertisements online. 71% 65% 67% 70% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 46% 36% 53% 42% 41%
Make the city look more MODERN. 63% 71% 65% 65%
..Are visually APPEALING 61% 76% 70% 67% 77%
Are an effective way to alert the community about SEVERE WEATHER conditions. 79% 90% 90% 78% 87%
Are an effective way to alert the community about MISSING CHILDREN. 92% 87% 89% 91% 93%
Provide CURRENT and RELEVANT information. 72% 72% 78% 61% 82%