Out-of-Home Advertising in Wayne County, WV

Billboard advertising rentals in Wayne County including local market research. Detailed breakdowns of Wayne ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Wayne County. 

 Frequently Asked Questions 

Billboards in Wayne price out anywhere from $334 per 4 weeks for smaller posters to as much as $5,183 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static West Virginia billboards. Fabrication costs ~$850. If you rent a billboard in Wayne County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Wayne County ooh pricing

Take a look at our Wayne ooh market research by city below. Dollar for dollar, ooh advertisements in Wayne are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Wayne

Big and small

West Virginia 4-week Median Advertising Cost of Bulletins Average Price: $2,675

Bulletins in Wayne

The largest outdoor media in West Virginia, Bulletins prices start at $1,170 and go up to $4,598, depending on location.

West Virginia OOH Average Price: $2,455

Digital Billboards in Wayne County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,491 up to $5,086 for premium West Virginia outdoor ad space.

Advertising on Buses in West VirginiaAverage Price: $524

Bus Panels in Wayne, WV

Bus panels come in 4 standard sizes, the smallest size costs $371 while the largest full side panel displays can cost as much as $624 every 4 weeks.

West Virginia Advertising PostersAverage Price: $841

Posters Advertising in Wayne

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $638 while some locations can cost $1,014.

What did people do after seeing Wayne billboards?

We conducted an outdoor advertising survey throughout the major cities in Wayne County, WV. Conducted from Genoa to Kenova to Lavalette to Prichard to East Lynn, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,048 people in these Wayne cities about their own personal experiences with outdoor advertising.

Have you ever... GenoaKenovaLavalettePrichardEast Lynn
Discussed billboard ads you've seen with friends or family 30% 30% 33% 33% 29%
Recommended the advertiser to others 10% 10% 10% 5% 12%
Attended a local event because of a billboard 14% 13% 9% 13% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 16% 11% 26% 19% 23%
Made a purchase at the business advertised 19% 16% 11% 14% 21%
Watched event on television because of a billboard 10% 14% 12% 11% 15%
Tuned in to the radio station featured on a billboard 10% 5% 9% 17% 14%
Visited an advertiser website because of billboards 25% 24% 13% 17% 23%
Googled or otherwise searched online for more details about the message 15% 17% 13% 27% 17%
Googled or otherwise searched online for more details about the advertiser 16% 13% 19% 15% 12%
Accessed a coupon on a billboard from your mobile device 7% 11% 11% 6% 8%

The West Virginia counties surrounding Wayne cover a lot of area as well. If you're exclusively seeking billboards in Wayne County, the cities of Kenova, Lavalette, and Prichard will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Wayne Billboards

How people FEEL about billboard advertising in Wayne County?

The table below represents responses to questions from 965 people about consumer attitudes towards outdoor advertisements in Wayne County, WV. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in West Virginia.

I feel that billboards GenoaKenovaLavalettePrichardEast Lynn
Are a COOL way to advertise. 72% 73% 66% 66% 76%
Are a good way to LEARN about NEW BUSINESSES in the area 60% 74% 58% 70% 64%
Are a good way to LEARN about SALES and EVENTS 52% 59% 66% 67% 52%
Often catch my ATTENTION 77% 69% 81% 83% 78%
Advertisements on digital billboards stand out more than advertisements online. 74% 73% 66% 74% 76%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 47% 40% 49% 41% 46%
Make the city look more MODERN. 66% 74% 66% 68%
..Are visually APPEALING 62% 62% 74% 76% 70%
Are an effective way to alert the community about SEVERE WEATHER conditions. 89% 81% 85% 85% 83%
Are an effective way to alert the community about MISSING CHILDREN. 85% 88% 89% 87% 84%
Provide CURRENT and RELEVANT information. 75% 82% 72% 85% 73%