Out-of-Home Advertising in Jackson County, WV

Billboard advertising rentals in Jackson County including local market research. Detailed breakdowns of Jackson ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Jackson County. 

 Frequently Asked Questions 

Billboards in Jackson price out anywhere from $386 per 4 weeks for smaller posters to as much as $5,990 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static West Virginia billboards. Fabrication costs ~$850. If you rent a billboard in Jackson County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Jackson County ooh pricing

Take a look at our Jackson ooh market research by city below. Dollar for dollar, ooh advertisements in Jackson are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Jackson

Big and small

West Virginia 4-week Median Advertising Cost of Bulletins Average Price: $3,092

Bulletins in Jackson

The largest outdoor media in West Virginia, Bulletins prices start at $1,353 and go up to $5,314, depending on location.

West Virginia OOH Average Price: $2,322

Digital Billboards in Jackson County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,410 up to $4,809 for premium West Virginia outdoor ad space.

Advertising on Buses in West VirginiaAverage Price: $518

Bus Panels in Jackson, WV

Bus panels come in 4 standard sizes, the smallest size costs $367 while the largest full side panel displays can cost as much as $618 every 4 weeks.

West Virginia Advertising PostersAverage Price: $703

Posters Advertising in Jackson

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $534 while some locations can cost $848.

What did people do after seeing Jackson billboards?

We conducted an outdoor advertising survey throughout the major cities in Jackson County, WV. Conducted from Kenna to Ravenswood to Ripley to Le Roy to Sandyville, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,037 people in these Jackson cities about their own personal experiences with outdoor advertising.

Have you ever... KennaRavenswoodRipleyLe RoySandyville
Discussed billboard ads you've seen with friends or family 43% 45% 35% 34% 28%
Recommended the advertiser to others 11% 3% 5% 8% 3%
Attended a local event because of a billboard 9% 11% 7% 5% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 31% 12% 21% 17% 13%
Made a purchase at the business advertised 15% 11% 12% 17% 18%
Watched event on television because of a billboard 16% 13% 16% 18% 10%
Tuned in to the radio station featured on a billboard 19% 9% 7% 7% 20%
Visited an advertiser website because of billboards 11% 10% 24% 23% 20%
Googled or otherwise searched online for more details about the message 25% 21% 24% 19% 12%
Googled or otherwise searched online for more details about the advertiser 19% 18% 17% 19% 12%
Accessed a coupon on a billboard from your mobile device 12% 7% 6% 11% 9%

The West Virginia counties surrounding Jackson cover a lot of area as well. If you're exclusively seeking billboards in Jackson County, the cities of Ravenswood, Ripley, and Le Roy will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Jackson Billboards

How people FEEL about billboard advertising in Jackson County?

The table below represents responses to questions from 912 people about consumer attitudes towards outdoor advertisements in Jackson County, WV. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in West Virginia.

I feel that billboards KennaRavenswoodRipleyLe RoySandyville
Are a COOL way to advertise. 68% 79% 71% 78% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 65% 64% 71% 66% 66%
Are a good way to LEARN about SALES and EVENTS 61% 62% 55% 62% 64%
Often catch my ATTENTION 81% 71% 74% 71% 79%
Advertisements on digital billboards stand out more than advertisements online. 69% 69% 67% 73% 70%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 42% 35% 47% 49% 35%
Make the city look more MODERN. 63% 62% 67% 74%
..Are visually APPEALING 72% 75% 75% 65% 78%
Are an effective way to alert the community about SEVERE WEATHER conditions. 83% 89% 77% 78% 88%
Are an effective way to alert the community about MISSING CHILDREN. 89% 90% 93% 93% 85%
Provide CURRENT and RELEVANT information. 85% 70% 82% 75% 65%